E-commerce and online marketing blog from @Sellfy

Invite Sellers to Sellfy

partner program
We see that many of our users are so happy with Sellfy that are actively recommending it to their friends and people around them. From our side we wanted to give a little reward and also incentivize other users to spread the word about Sellfy.

So, we just relaunched our partner program and now offer fixed $10 for every seller you invite to Sellfy. Once your invited user reaches at least $50 in transaction volume we will send you ten bucks (together with huge thank you) to your provided PayPal account.

If you are Sellfy user then you already have your referral link, just head over to invite page and share the link on Twitter, Facebook or via email.

Sellfy buy-now button update: frictionless checkout experience

Today we are rolling out updated Sellfy “buy now” buttons and they allow your customers to finalize purchase without ever leaving your site. It will offer less friction, no redirects for customers and improved conversion rates for your products.

Everything is super-simple now, once customer clicks on “buy now” button on your website, we display available payment options without redirecting him anywhere. If you use Stripe or Paymill payment gateways, customer can even fill out the credit card payment form, purchase product and download product right from there. Only in case of PayPal customer will be redirected to PayPal website to finalize the purchase.

Now this is the default action for all buttons but you can also choose the old redirect option to Sellfy checkout page once you create your product (for existing products just go to My products > embed/share page).

As always we welcome for your feedback to continue to improve our service! Good luck with sales!

Sellfy update: Stripe & Paymill integration

sellfy_stripe_paymill

We are happy to announce that we have finished Stripe & Paymill payment gateway integration and now you can start to accept secure credit card payments via your product pages on Sellfy.

Stripe is the most simplest way to accept payments online and allows users to accept online credit card payments without the need for a merchant account or gateway. Stripe currently works with US/Canada merchants and to start accept payments you only need a valid bank account.

Paymill is the way to go for European merchants. They are active in 32 countries and offer the same simplicity as Stripe and the account activation process it the easiest among other alternatives in Europe.

You can enable one of these payment gateways by going to payment options menu in Sellfy settings page. Just like in case of PayPal, after each purchase you will receive money instantly into your Stripe/Paymill account – it’s fast, reliable and secure!

6 Tips to Stand Out With Social Media

An active social media presence will engage customers and boost your sales. This idea is so well worn, that it’s quickly become the most boring marketing advice you can give. But as important as it is to build out your social side, the training grounds just aren’t there yet. Every business needs it, but hardly any business schools teach it. This leads to a lot of employees doing conferences or on the job training, but a lot more rogue guns making it up as they go along. While many sites are starting to groom social campaigns – they may be really bad at it. Many even know their bad at it, but social is the last on a long list of very important business initiatives to start. This may leave your new social captain feeling like the last kid picked in gym class.

Do it right: How to Write, Publish and Sell E-books

They are the easiest way to get published and the most frequently sold item on Sellfy. Its no wonder e-books are so popular! And we are right here to help you every step of the way to creating a bright shining e-book of your own. Simply follow these helpful hints on how to write an e-book and stay tuned for regular updates. We can’t wait to read it!

Flawless Formatting

Many e-book publishing platforms reformat your book to their own file standards. Sellfy will not alter your text and leaves it to the reader to buy what format they need. Only thing to remember is to offer your e-book in different formats suited for all types of readers and devices. But simplicity is the name of the game for e-books, no matter what file type you or your (e-)readers prefers.

Keep in mind, e-readers often allow users to reformat the content themselves. This is well after it’s left your hands. So not only should your work be clear and readable on your screen; it needs to translate to smaller screens, bigger screens and screens with a purple filter zoomed in x400.

This is why e-books generally go without special fonts, colors – even completely ignoring photo content. Pt. 12 Times New Roman may not be your favorite font, but it translates beautifully everywhere. Large chapter headings and indentations should also be kept to a minimum. It’s best to not go above pt. 14 or put more than four blank lines in a row. The end result may seem initially stark, but having a readable, high quality end result is well worth it. Set your margins to 1 inch and write away!

New feature: Send newsletters & product updates

Just wanted to let you know about our latest feature over at Sellfy – we have added ability to send e-mail updates and newsletters to your clients who bought one of your products.

send newsletters and product updates

The functionality is very simple and will allow you to communicate directly with your clients and send product updates, bug fixes, newsletters and more. Just head over the “E-mail updates” from your Sellfy dashboard, select the list of recipients (list of people who bought one of your products), enter the e-mail content and click send.

4 Reasons to Give a Product Away for Free

Give away product for free

When we build products, whether those products are musical compilations, software plugins, workbooks or other things entirely, we do so in order to get paid. It’s incredibly rare that anyone builds a product with the sole plan of giving it away for free — even non-profits tend to think in terms of the purchases or donations they can get by offering a certain product.

Should You Create Your Product First or Start Marketing?

When I launched my first ebook, I wrote thirty-one posts promoting it on my blog before I even started to create the product. I did most of the marketing before I had the product ready (although I did know exactly what the product was going to look like and what was going in it). When I launched my second ebook, I wrote the ebook first and then took my sweet time getting around to marketing it. I’ve tried both options — creating my product first and marketing the product long before there’s anything to sell. With that experience behind me, it seems obvious which step to take first.

How to Create an Editorial Calendar that Will Market Your First Product

When you’re building and marketing your first product, you have to juggle a lot of moving parts. Even setting aside getting the product ready to sell, you’ve got to think about the emails you’ve got to send out to your mailing list, guest posts you’re going to submit to other blogs and even what you’re going to send out on social media networks.

The only way to really keep each of these pieces straight is to build an editorial calendar — a management document that lets you see at a glance where each piece is going, how close to ready for publication it is and when it goes up. If you were to look behind the scenes at a magazine, a big blog or a PR firm, there’s always an editorial calendar in play.

Attract affiliates to promote your products

We are very proud to announce that we have launched affiliate program for all our merchants on Sellfy! Now everyone can setup custom affiliate offers for their products and split earnings between people who help to promote them.

Affiliates have been notable driving force for e-commerce sales and they play a huge role in increasing visibility and earnings for your products. The idea was to give you a very easy to use tool for attracting these influencers and turning your customers into product ambassadors.

How does it work?

First of all you will need your product on Sellfy, assuming you already have one you can setup an affiliate offer by going to “My products” > “Affiliate offers”. To setup an affiliate offer you will need to specify affiliate share and provide some additional details for your affiliates.

You can also specify where to redirect all traffic coming from affiliate links. Enter the URL of your product website and all traffic trough affiliate links will flow directly there. If you don’t have your own site yet, you can use Sellfy checkout page as well.

Turn customers into affiliates!

We have also integrated affiliate programs directly into the Sellfy checkout pages so that you can turn your customers into affiliates right from there. Previously you had an option to provide discount for promoting your products trough Facebook and Twitter. From now on you can give a commission from every deal your customers helped to make. Using performance based rewards you will be able to attract more powerful influencers and turn one-time campaigns into longterm relationships!

Sigh up for Sellfy here and start selling!

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