7 Actionable Product Page SEO Tips for Indie Creators

product page seo

I think you’ll agree with me when I say:

It’s REALLY hard to rank on the first page of Google results with your product page.

Or is it?

Well, it turns out, you can dramatically increase your chances to rank on first page by implementing this simple ecommerce SEO strategy…

… strategy that has brought sellers like you as much as 46% more search traffic.

And in today’s post I’m going to show you search engine optimization tips you NEED to follow… and exactly how you can achieve similar results today.

Too lazy? Grab this ecommerce SEO checklist with 14 tips on making Google love your product pages (includes tips not covered anywhere in this article). GIMME THE CHECKLIST→

1. Optimize Your On-Page Content And Increase Your Search Traffic By Up To 46%

Okay, look:

If you’re still unsure what is SEO and how Google can help you get more sales for free – read this section very carefully.

SEO is the art of making Google like you. Think of it as flirting, if you will.

This process consists of two stages. Finding the right key to Google’s heart and then locating the door behind which it hides.

On-page optimisation is the key for successful SEO. This means making every element of your product page Google-friendly. Descriptions, images, together with more technical elements of the page.

Once you have the right key, you can open the door that will lead you to inflow of free search traffic from Google.

The off-page optimisation is the door. This includes improving aspects that are not controlled by you or the coding on your page. In the most simplified model this means one thing – making more sites link to your page.

2. Write Unique Content in Product Description

Some sellers still make the mistake of completely ignoring the description for their product.

If you’re one of these sellers, here’s a news flash for you:

By ignoring the product description completely or treating it like it’s a 140 symbol tweet you are eliminating any chances your page had for being in top 10 search results even for low frequency searches.

Search engines can’t see images. If you want free google traffic – do your homework and write unique description of the product.

unique description

It’s not that hard and even the most boring products deserve to have a unique description.

Why you need to write unique content?

If Google notices that the content you published was already used on some other website, it will punish you without showing any mercy.

So think before publishing that default info manufactures provide resellers to include in their listings.

Selling digital goods or items that you made yourself? Make sure that the description you provide actually helps your customers make an informed decision about your product.

3. Make Them Feel Benefits of Your Product Simply By Glancing At Product Images

Here’s the deal:

The quality of the images, photos and product videos that you display on the product page has a huge effect on the way buyers feel about your product.

But what does this have to do with on-page SEO?

Optimise the file name of the images. If you’re selling leather desert boots it’s a good idea to have a title that has these words in it, not something like “img182AK.png”.

As mentioned before, Google can’t read the images as well as texts just yet, so you have to leave some hints as to the content of the images.

This includes not only the file name, but also the alt text and the caption (if you display it).

4. Add Social Sharing Buttons (The Right Way)

This is crazy:

A lot of sellers out there think that simply adding the buttons will do the trick.

The least you can do is write the message FOR THEM so they can share with 1 easy click.

It’s amazing how many sellers fail at this point, for instance making their message longer then the allowed 140 symbols for Twitter.

Or even worse – leaving it EMPTY.

Apart from simply sharing interesting products with their peers, friends and followers, your visitors will actually improve the authority Google assigns to your product pages.

social sharing

Don’t make the mistake of ignoring the G+ buttons, as Google may favour these over any other social networks.

5. Optimize Your Website For Mobile

Surprising fact:

More than 50% of the world’s ecommerce traffic comes from mobile.

Optimizing site for mobile always was high up the priority list for ecommerce websites.

If anything, mobile SEO has only climbed higher on this list since Google announced their latest update for mobile-friendly algorithm change.

Starting April 21st, webmaster should pay special attention to issues such as slow mobile pages and unplayable content on mobile devices. Make it easy to navigate the website from mobile devices and provide a smooth mobile experience through a responsive design, a dedicated mobile design or an interactive app. How do you check if thewebsite is optimized for mobile ?

Make it easy to navigate the website from mobile devices and provide a smooth mobile experience through a responsive design, a dedicated mobile design or an interactive app. How do you check if the website is optimized for mobile? Check out a lookup tool like this one from FirstSiteGuide.

But be careful when promoting your app to the users, as Google will punish the websites that display a fullscreen overlay on mobile devices asking users to download the mobile app.

6. Improve The Speed of Your Site By 1% And Get 7% More Sales

Sometimes in the effort to provide as many HQ images of product as possible sellers forget about the other side of the coin – the speed of their product page.

Too many images on one page can severely slow down your site. This not only leads to bad user experience for your buyers, but is also bad for SEO.

You don’t have to compromise on the amount of the images you show on the product pages, instead you need to reduce the size of your product images using services like TinyPNG.

tinypng

They compress your images up to 80% without losing the quality of the original image.

7. Make Your Visitors Feel Safe

You might be wondering:

How do I make my visitors feel safe using my website and buying my products?

There’s a simple answer:

Make your website secure and protect your clients data.

Here’s how: every website that deals with sensitive information like names, addresses and especially credit card or other payment data needs to have HTTPS encryption.

Not only does this add extra layer of security and improves customers’ trust in your business, it also acts as a strong signal to inflate your rankings in the eyes of Google.

Over to You

What are you doing to make Google love your product pages? Did you find any of these tips helpful? Let me know in the comments section below.

Thank you for reading!
Yuri Burchenya

Yuri is Marketing Lead at Sellfy. He's focused on growth, CRO, copywriting and inbound. You can reach Yuri on Twitter.

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