Pay What You Want: Increase Your Sales and Revenue with This New Pricing Structure

pay what you want

Sellfy is announcing something very special today. At first, it might sound like a crazy new pricing structure, that nobody in their right mind would use. Yet it really works.

Introducing Pay What You Want

pay what you want

When you first hear the words “pay what you want” you probably think that buyers can pay whatever they like. Or even not pay you at all. Yet with Sellfy pay what you want feature, you can be sure that every purchase will bring in some revenue.

Imagine that your product is priced at $5+ and has pay what you want pricing enabled. Potential buyers won’t be able to offer less than $5, yet if the product is really valuable to them, they can offer the price above that.

Why would I use pay what you want?

For two main reasons:

  1. it removes the barrier of entry. Yes, your fans in Eastern Europe might still think that $10 for an ebook is too much.
  2. it removes the upper limit of contributions. Let your fans name a fair price and see how it can transform your business.

How do I start using pay what you want?

Pay what you want is currently available on all Sellfy plans.

It’s very simple to set up for both new and old products. Just flip the switch on product edit page and enter the minimum price. This price will be shown as default suggested price buyer can enter to purchase your products.

pay what you want setup

Over to you

If you never considered using pay what you want pricing, I encourage you to try it with some of your products. Pick something that is relatively cheap or free and see how it works for you. I think the results might surprise you.

As always, let me know if you have any questions or comments about pay what you want feature. If you think you know a surefire way to improve it, let us know in the comments section below.

Thank you for reading!
Yuri Burchenya

Yuri is Marketing Lead at Sellfy. He's focused on growth, CRO, copywriting and inbound. You can reach Yuri on Twitter.

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