There’s a popular myth making the rounds around the web, claiming that to start a business you need a really good product. Despite its popularity, this statement is only partly true. An excellent product is just one part of the equation. The other includes wrapping it with an offer your clients cannot refuse.
It’s difficult to survive on the web without offers, coupons, discounts and deals. But how to use them without compromising the long-term health of your business?