A lot of times, product creators and sellers underestimate the importance of description and images.
They tend to focus more on generating quick sales. Leaving the creation of description, product image and search engine optimization as an afterthought.. which often results in a subpar quality of product offering. What they fail to realize is that presentation of any digital product to a large extent will determine your conversion rate (how many sales you’ll make).
If you’re already offering a product for sale online or have plans to join the league, this post will prepare you for what lies ahead.
You and I know that competition is growing at the speed of inflation. If I launch a product today that’s similar to yours, my ultimate goal is to outsmart you and hijack your audience. It may not be fair, but that’s business.
You’ll agree with me that the product title is the most powerful factor that determines the success or failure of any given product. But the description is what connects the title to the value you’ve for your target audience.