Prices go up, sales go down, everybody knows that, right?
Not so fast.
While true for most of the product categories, it is not always the case.
Cigarette sales aren’t very affected by price changes because they’re addictive.
Similarly, iPhone lovers won’t be very sensitive to change in price because of brand loyalty and the perceived value of the product.
Ok.. How does this help me sell my digital products again?
Read on to find out.