product launch

Articles and blog posts on launching your digital product to the world. Actionable tips on how to get your first paying customer even if you don’t have a large audience. Complete with a product launch checklist and an editorial calendar for your product launch.

7 Product Launch Emails That Will Skyrocket Sales of Your Product

You have worked your tail off to get this product developed from the ground up, so there is a lot of pressure to get things right. But if you’re not in the mood for another “trial and error” advice, let me reassure you – there is a better, foolproof way to succeed without having to fail first.

Hear me out.

Get Your First Paying Customer Today

First paying customer

You don’t need to be popular, have a big audience or be an expert to sell your products.

All you need is a product (some) people want and a relentless attitude towards figuring out how to clone these people fast enough.

Crazy, right?

Launching your product is probably just about 20% of the job. The remaining 80% is promoting it to the right people.

But how do you find that very first customer, that will help you get the momentum?

Formula For A Highly Successful Product Launch

Product launch formula

Let’s start with the basics:

Launch for your audience.

Search for a product that will fit your audience needs and wants. I’m sure you noticed how this contrasts with the usual approach – searching for an audience for your product.

Understanding who your people are and where they are is what will make your launch successful.

How to Sell Digital Products Without a Large Following

You are locked in a basement with nothing but your tools of trade. Forget about bathroom, hunger and all other distractions that may come your way. You spend there enough time to produce the best product you are capable of creating. It may take a week, a month or a year. Doesn’t matter. What matters is that it is as perfect as perfect gets.

You get out of the basement and pat yourself on the back for a job well done. “Maybe I should sell this to others”, you think. WRONG.

sell digital products

How to Create an Editorial Calendar that Will Market Your First Product

editorial calendar for your product launch

When you’re building and marketing your first product, you have to juggle a lot of moving parts. Even setting aside getting the product ready to sell, you’ve got to think about the emails you’ve got to send out to your mailing list, guest posts you’re going to submit to other blogs and even what you’re going to send out on social media networks.

The only way to really keep each of these pieces straight is to build an editorial calendar — a management document that lets you see at a glance where each piece is going, how close to ready for publication it is and when it goes up. If you were to look behind the scenes at a magazine, a big blog or a PR firm, there’s always an editorial calendar in play.