What is the most important part of sending any email?
I’ve been doing this exercise of noticing which parts of the email I am paying attention to.
So far the pattern is pretty clear. Here are the top five things that I pay attention to when reading an email (even if I only skim over):
1. How people greet me
2. First sentence
3. The list (if any)
4. Photo of a person
5. P.S. section
You can debate whether this list should be used as a universal guideline when designing and writing your next sales letter, but one thing is clear. I wouldn’t even have the chance to notice all these things, if the subject line did not motivate me to open the email.
So how do you write a subject line that gets reader’s attention in the overcrowded email inbox, and makes him take action based on those couple of words?