101 profitable digital products to sell online in 2021

We live in a time where you can run a business right from your couch. From start to finish. What’s not to love?

For some people, online sales provide supplementary income in addition to the main job they do. For others, it’s become a full-time job. What these cases have in common is, that they both leverage the undeniable benefits of selling digital products.

Here are some benefits of selling digital products online:

  • They’re infinitely scalable. You’re never limited to how many products can sell. The sky’s the limit!
  • You don’t worry about logistics, keeping the inventory, product packaging, and shipping. In other words, you eliminate all of the problems that physical product sellers have to deal with every day.
  • Low upfront costs. The barrier to entry is low with digital products as you don’t have to invest in stock or manufacturing.
  • Infinite possibilities. You can easily create products for any niche or audience.

The big question is:

What is the best digital product to sell online?

If you’ve decided to try selling digital products, but can’t think of a great niche product that’s perfect for you, then this list of digital products to sell is the only thing you need.

We’ve put together a list of 101 best digital products you can sell online and divided it into eight different categories for easier browsing:

  1. Writing
  2. Audio
  3. Video
  4. Design
  5. Photography
  6. Software and tech
  7. Information products
  8. Miscellaneous

Use this as a source of inspiration. But don’t be afraid to think outside the box to come up with your unique spin on a product to sell.

Here’s our list of 101 digital product ideas you can sell online

Regardless of what you’re selling, the key is to always provide value. 

With that in mind, here are our 101 ideas of products you can sell online that are guaranteed to bring value to a niche audience.

Writing

For anyone who always wanted to become a writer, but didn’t quite know how to get published—self-publishing is an excellent option. 

Writing an ebook gives you unlimited possibilities since you don’t need to worry about distribution (so much). All you need is an idea, your trusty computer, a writing nook where you feel comfortable (yet inspired), and an internet connection.

Here’s why writing an eBook is a great idea: 

According to Statista and Google Trends, eBooks are one of the top information products that people spend their money on. 

Revenue in the ePublishing segment is expected to show an annual growth rate of 4.5%, resulting in a projected market volume of almost $32 million by 2025. Also, eBooks continue to be the largest market segment with a projected sales volume of US$15,6m in 2021.

Besides, ebooks are a great way to bring in leads. Distribute the ebook for free in exchange for website visitor’s emails. The best part is, they’re easy to make. Take a look at these ebook templates by Venngage to get you started.

Plus, eBooks are easily consumable, they’re great for building business credibility, and they can generate income through content. You can include affiliate links in your ebook or use the text as a sort of long-form sales letter for your other products, courses, services, etc.

Top trending product: Digital planner

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Digital planners come in all shapes and forms, from calendar planners to illustrated journals and notebooks. Just like paper planners, there are digital planners to match all purposes and personalities. 

As most of us spend the majority of our time online, more savvy entrepreneurs are making a living by designing and selling their unique digital products. There are huge markets for these products and digital planners are in hot demand for anyone who wants to earn a passive income. 

Image Source: Hanri Studio Sellfy store

Here are some other examples of how you can make money online as a writer:

  1. Ebook – non-fiction
  2. Ebook – fiction
  3. Poetry book
  4. Ecommerce product descriptions
  5. Copywriting templates (ex. How to fire a client, how to raise prices)
  6. Recipe books
  7. Document templates
  8. Reports/analytics templates
  9. Email campaign templates (upselling, cross-selling, re-engagement, etc.)
  10. Creative brief samples/templates
  11. Academic research, papers, findings
  12. Magazines
  13. Writing cover letters
  14. Dispute letters (with banks, attorneys, clients, etc.)

Audio

Thanks to the ability to store and send audio digitally through MP3s and other formats, we’re able to sell audio content online. Thanks to the demand for audio, there’s also a market for it.

Do you have experience in music production, and know how to make a great beat?

Then start selling beats online. 

This line of business does indeed need investment since you’ll be needing specific recording equipment. At the same time, it’s not so much about the tools, as it is about knowing how to use them. Some knowledge in music theory might help, but other than that—have your own style, get into mixing, and start making that music.

But most likely – you’re no Rihanna or Coldplay (yet). So if you’re a musician who’s just still waiting to be discovered by Usher, selling songs as stock music is a great way to earn some extra cash on the side. TV shows, videos, and the film industry are constantly on the lookout for fresh tunes to use in the projects. What’s great about it – if you’re a musician, you’ve already got the skills and the team to create the product they need.

Keep in mind that successful stock music maintains a consistent emotion or tone. So if you’re starting the song as an indy folk tune, end it that way, too. Focus on short 20-30 second pieces with an intro, body, and conclusion or a repetitive loop that can be used in the background.

Top trending product: Sample packs

Music sampling can be summed up as using the recorded audio in a new composition that differs from the original recording. The original sample may or may not be recognizable, depending on the artists’ intention to either pay homage to the sample or to entirely recontextualize it.

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Take farai_theproducer, for example, who has made his sample packs, vocal effects beats and presets available for sale on his online store.

 

Image source: farai_theproducer’s Sellfy store

Here are some other types of digital audio products that you can sell online:

  1. Songs
  2. Beats
  3. Drumkits
  4. Presets
  5. Sound effects
  6. Sheet music
  7. Instrumental tracks

Video

Video content has become a powerful tool to deliver messages online. It’s an engaging form of content with 8 billion video views per day – on Facebook alone. So it’s not difficult to imagine why video is one of the best digital products to sell.

A video is a great form of storytelling that makes information more understandable. Marketers incorporate videos into their strategies as much as possible. So it’s not by chance that video will account for 82% of global Internet traffic in 2021.

There are plenty of other important reasons to sell videos online. Here are several of them:

  • Video content is in high demand.
  • The video makes great educational material.
  • Minimal front-end costs as there’s no shipping and no inventory involved.

So if you feel comfortable with video, you’re in the position to help out a lot of people who are willing to pay in return.

Top trending product: Video overlays

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It’s hardly a secret to anyone that YouTube rules the world of video content, leaving other platforms and regular TV far behind. Thanks to the booming popularity of YouTube, there’s now a huge demand for specific video elements among YouTubers who don’t have advanced video editing skills.

Take a look at how Clipster takes full advantage of that by offering overlays and specific video elements and bundles for less experienced videographers.

Image source: Clipster Sellfy store

Here are a few more ways you can leverage your video skills online:

  1. Sell short films (entertainment)
  2. Video animation intros
  3. Stock video
  4. Video tutorials (ex. How to use a DSLR camera, follow along with yoga, learn to code, edit a vlog, etc.)
  5. Professionally edited short videos as a service(wedding, travel, etc.)
  6. Documentary
  7. Stand-up comedy
  8. Deluts

Design

If you’re a designer, your skillset is constantly in demand, and people will grab anything you have to offer.

Let me explain:

The design has become a heavily digitized industry, while simultaneously being in demand and dependent on knowledge and use of expensive tools and good taste. That makes for the perfect skill set to sell online.

Take FGB, for example.  They offer fonts, patterns, icons, and other design assets online—some for sale and some as freebies.

Image source: FGB Sellfy store

 

Sell logo design if you want to combine using your creativity with making money. There are many online and physical businesses that require a strong visual identity, which means – the demand for logos is ever-growing.

From the practical side of things, logos are comparatively fast to make, especially if you already have some experience in that field. It’s a win-win.

Another great idea, especially if you have strong storytelling skills, is to sell comics. If you’re one of those people who grew up with an impressive comics collection, this could be the way to go since you’re already familiar with this kind of design. Besides, selling comics lets you use an abundance of skills. You’ll get to create a storyline, the layout, practice drawing, work with lettering, etc.

Top trending product: Procreate brushes

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Are you good at creating Procreate brushes? Since the popularity of Procreate app has rocketed during the past few years, there’s an increasing demand for unique brushes. Why not earn some extra cash as a little bonus?

Here are more ideas of what you can create and sell online with design skills:

  1. Wallpapers
  2. Posters/prints
  3. Emojis/bitmojis
  4. Fonts
  5. Photoshop/illustrator templates
  6. Branding services
  7. Photoshop services (airbrushing, touch-ups, etc.)
  8. Logo design
  9. Business card design
  10. Infographic design
  11. Turn images into vector files
  12. Powerpoint / Keynote presentation templates
  13. Printout origami
  14. Printable coloring book pages
  15. 3D models
  16. VR/AR templates
  17. 3D printer design files
  18. Icon sets
  19. Animations
  20. Wedding invitation templates
  21. CGI models
  22. Comics
  23. Printable calendars
  24. Printable journals

Photography

Contrary to popular opinion, bloggers, graphic designers, and website owners are still in great need of high-quality digital photography.

I know what you’re thinking:

Stock photography has completely commoditized the market, and the majority of photographers must sell their works for less than they’re worth (or even give away for free). 

But, that’s not entirely true—for truly spectacular images (and not some of the cheesy stuff you’ll find on stock websites), photographers can still negotiate fair prices.

Apart from that, there’s actually a big chance to turn your editing skills into a money generator.

Trending product: Lightroom presets

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A Lightroom preset is a specific setting configuration for giving your photo a certain look and feel. By installing the presets into your Lightroom you can easily apply them to any of your photos just by clicking on a particular preset in the develop module. Using presets improves film and photography quality while saving time. So, if you’ve previously received compliments on how cinematic your photos or videos look, you can definitely turn this into a business.

Take a look at Christian Mate Grab who’s made his LUTs and Lightroom presets available for purchase.

Image source: Christian Mate Grab’s Sellfy store

Here are just a few ways you can start selling your photography skills online:

  1. Lightroom/photoshop presets
  2. Mockup images
  3. Stock photos
  4. LUTs (Lookup Tables)

Software and Tech

Software is an ever-growing industry that contributes $1.14 trillion to the United States’ GDP. So, it goes without saying that it’ll continue to grow rapidly, and now is the best time to consider this niche.

The best part?

You can really think outside of the box with your digital products and base them on your interests and skills. And with the right kind of online store, you’ll be able to sell software online with close to no hassle.

If you’re into website design, turn your work into a product and sell web templates. Putting your designs online can get you anywhere from $500 to $30,000 a month. The good news is – there are nearly 2 billion websites online at the moment, and the number is growing by the second. With every page needing its own unique look, there’s definitely a niche for everyone.

Or are you into game development? With the widespread adoption of smartphones, it’s become easier for small developers to sell video games online. Creating mobile games might be your pick if you’re not ready for up-front investment into hardware (something that both PC and console gaming require).

Trending product: Figma UI kit

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The demand for Sketch, XD and Figma UI kits has been growing quite steadily over the past few years., especially for basic elements like buttons, lists, cards, etc.

Why’s that happening?

Well, people can either create all the components themselves, debug and test them, losing a month in the process, or buy something ready-made. And that’s when your UI kits can come in very handy.

Here are more ideas of what you can create and sell online with coding skills:

  1. Apps
  2. Games
  3. Browser plugins
  4. Website themes (WordPress, for example, powers 60% of the internet’s CMSs)
  5. Setup for online stores, blogs, websites
  6. Selling domains
  7. Hosting
  8. Zapier templates
  9. Code snippets

Information products

What’s an information product?

It can be any type of content that can educate or provide a solution for a problem that your customer may face.

There are two main benefits of selling information products:

  1. High market demand
  2. They’re sold digitally

Plus, information products are one of the easiest products to sell. So, if you’re an aspiring entrepreneur, creator, or hobbyist looking to generate passive income, why not start with the most obvious choice—information products?

If you are very knowledgeable in certain topics, chances are there are people who want to learn from you. There are many ways to facilitate this sort of knowledge transfer online. At the same time, there are plenty of ways to sell your time online. Here are some ways you can do that.

Top trending product: Online music lessons

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Eli Prinsen is a vocal trainer who offers vocal lessons online. Why limit yourself to typical in-person lessons, when we have all of the technologies available at hand?

Image source: Eli Prinsen’s Sellfy store

There are so many more ways to leverage your skills to sell online. Here are some of them:

  1. Language lessons
  2. Financial consultations
  3. Financial planning
  4. Coaching/mentoring sessions
  5. Tutoring
  6. Resume touchups
  7. Essay-writing services
  8. Translations
  9. Social media marketing
  10. User testing
  11. Proofreading
  12. Editing
  13. Audits (accounting audits, content audits, etc.)
  14. Career consultations

Miscellaneous

And then there are the things that don’t belong in a category but are viable products to sell online. It just goes to show, the sky’s the limit.

Say, you’ve got the wisdom on a subject, but you don’t want the one-on-one communication that you get when teaching lessons.

In that case, sell courses online. Package your knowledge into a pre-made product that people can download online. The difference from online lessons is that you don’t need to be there personally.

So what is it that you need to sell courses online?

Start by creating valuable content on a subject you know a lot about. Try to give it a special spin so that you stand out among all the other online mentors – there’s definitely plenty out there! Say, you’re a barista who can make mean latte art, as well as love porcupines. Use that skill, and create your latte art training course that teaches porcupine drawings. Cute and unique.

What’s even better – there’s plenty of course formats, so pick a form that lets you use your other creative skills. If you’re great at public speaking, create courses on YouTube. If you’re better at the written word, pass on your knowledge in the form of an ebook course.

health

  1. Courses – of any and all kinds
  2. Sewing patterns
  3. Knitting patterns
  4. Architectural plans
  5. Nutrition plans
  6. Meal-prep plans
  7. Workout plans
  8. Custom vacation/travel planning
  9. Virtual assisting
  10. Worksheets (educational curriculum ideas)
  11. Paid newsletters
  12. Woodworking instructions – step-by-step tutorials
  13. Custom beauty/style/skincare consultations
  14. Drawing lessons – step-by-step
  15. Board game printouts
  16. Astrology readings
  17. Car/equipment repair manuals
  18. Meditation/subliminal programs
  19. Stock market analysis software
  20. Minecraft skins/renders
  21. Painting tutorials

How to start selling your digital products?

What if I told you that you can sell digital products online without a website? Or better yet—what if I told you that you can sell online completely hassle-free with the easiest user interface ever?

Because that’s exactly what Sellfy was created for. 

So, if you’re looking for an affordable all-in-one eCommerce solution to sell your digital products, I’ll show how you can build a fully functioning store in less than 5 minutes.

Step 1: Setup an account

When you start using Sellfy, all you need is a valid email address. Just choose a subscription plan or start with a 14-day free trial to give it a try and see if it’s a fit for you.

 Keep in mind that you can also upgrade your account at any time. An upgrade will give you access to additional features.

Step 2: Upload your digital products

Once you’ve created an account and your email address is verified, you can start uploading your products to the store.

Sellfy has unlimited bandwidth and large file support, so you’ll never have to worry about storage. With the ability to upload files up to 10GB, you can literally sell just about any type of digital product imaginable.

Just go to the Products section on your Dashboard, choose Digital products, and click on Add new product.

Upload your eBooks, videos, photos, MP3 files, designs, or whatever you want to sell. Add product images and some info in the Product description section, so that your customers know what exactly they’re buying. Once you’re finished, hit Save product, and it’s done!

Step 3: Customize your online store

With Sellfy’s advanced store editor, you can make your store look exactly the way YOU want.

You can customize every aspect of your store—choose the layout style of your store page, the number of products per page, and even the smallest details like text color, or the shape of the Buy now button.

 

Step 5: Promote your online store

Unlike most eCommerce platforms, Sellfy has built-in marketing tools. For example:

  • Discounts and coupon codes with a possibility to set start/end time, add a countdown timer for your offer and customize SALE badges.
  • Freebies that can give a taste of your product and help you build an email list.
  • Pay-what-you-want feature to increase customer engagement and maximize your revenue.
  • Email marketing with a possibility to run email campaigns, sending product updates and “thank you” letters.
  • Upselling and cross-selling feature to offer an additional (discount) product to the buyer as soon as they add one of your products to the cart.

Taking the leap is the hardest part

Starting to sell products online may be daunting, but deciding on the product is the hardest part – it just gets easier from here. All it takes is choosing a product from this list, putting together the digital assets, and then launching your store.

So whether you’re looking to create some supplementary income, or launch a full-fledged online business, you’ve come to the right place. Good luck to you!

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