For the past 8 years Twitter had us communicating in the dark.
No way to see how many people saw your tweet.
No way to see how many people engaged with it.
Twitter has finally** released the analytics dashboard** to the public.
Wait, so how do I access this twitter analytics thing?
Easy, just type analytics.twitter.com while logged in and you’ll see the analytics dashboard in front of you.
Want to learn how not to get lost in this flood of new information about your tweets?
#1. Learn What Type of Content Your Audience Prefers
There’s no point in sharing content nobody cares about, right?
How do you find out which content resonates with your audience?
With Analytics Twitter “Tweets” tab, you can now see how much impressions, engagements and what engagement rate each of your tweets received.
Unlike link clicks, engagements is a total sum of all actions that your tweet has received. This includes obvious things such as retweets, replies, favourites and link clicks, as well as detail expands and user profile clicks.
For a complete breakdown of the type of engagement your tweet has received and impressions overview since the time you posted the tweet, click on “View Tweet details“.
Try to share completely different types of content with your followers. Check what works and what doesn’t. Do more of what works. Then repeat the whole process.
#2. See What Time Brings You Most Engagement
You’ve probably seen one of those infographics telling you to post right before 13pm, when people are returning from their lunch break.
There is no “best” time to post. What works spectacularly well for one audience, might not work for the other.
The best way to make sure you post to maximise engagement is to act on the data that is relevant to your own audience.
Twitter analytics makes it possible with it’s impressions overview.
#3. Know Your Follower
The “Followers” tab of Twitter Analytics contains some information about the demographics of your followers.
Are they predominantly male or female? What are the top locations you’re being followed from? What are the top 5 or 10 unique interests of your followers? And who are some other people who a lot of them are following?
These are the questions that you’ll be able to answer if you visit the followers tab.
#4. Analyse Your Follower Growth Dynamics
If you see any steady growth or rapid decline of the number of followers you’re getting, it might be a good idea to revisit the types of content you’ve been sharing around that time.
It might be the case that you changed the topics of your content, or altered the frequency of your posts.
And you wouldn’t even know the reasons without the Twitter Analytics exports feature.
#5. Exporting Twitter Analytics Data
Probably the best thing you can do with the data Twitter is giving you is to export and analyse it yourself.
You can sort through all the data in Excel or Google Sheets, achieving something that is currently not possible within the analytics dashboard itself.
For instance, I just did this for my tweets in the last two months. Turns out that tweets mentioning “thought you might find this interesting” or “Think you’ll find this extremely useful” are receiving x2 link clicks compared to anything else.
Unfortunately, currently there are limits to the period of time you can export. 91 day period is the maximum you can download.
Do you have a large Twitter following? Are you using Twitter Analytics to drop bombs? Share your twitter handle in the comments section below, tell us what you tweet about and we’ll follow you back!
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