Cyber Monday 2018 is less than two months away, which means one thing – it’s time to get ready for the biggest and busiest shopping time of the year.
It is estimated that this year on Cyber Monday, November 26th, people will spend over $7.25 billion on online purchases. If you don’t want to waste the opportunity to boost your revenue, NOW is the time to get your Cyber Monday strategy in place so that when the day comes, all you’ve left to do is see orders rolling in.
Today we’ll show you five Cyber Monday strategies that have proven their effectiveness year after year and that are easy to implement in your Sellfy shop, thanks to the variety of built-in features the platform offers.
Let’s get started!
1. Create discounts
People like discounts any time, but during the holiday season, deals and promotions are something people expect.
On a regular week, 62% of consumers spend more than two hours searching for promotions. On Black Friday and Cyber Monday, people expect that they will open any online shop and there will be a deal waiting for them.
Can you survive Cyber Monday without lowering your products’ price? Yes, of course you can. However, that means not using a great opportunity to boost your sales.
The holiday season is not only the time people want discounts, but it’s also the time when people are eager to spend money and make impulse purchases. Last year, US shoppers alone spent $7.9 billion on Black Friday and an additional $6.6 billion on Cyber Monday. That’s $14.5 billion in just two days! So, why not use this consumer eagerness to shop to your benefit?
How to set up a discount on Sellfy?
From your Sellfy dashboard, go to ”Discounts” and click ”Add new discount”.
You can choose between two types of discounts (a coupon code or sale), and whether to give the discount on all products or on specific items only.
Use the Sellfy countdown timer to show how much time is left until your promo ends and that way create a sense of urgency in your buyers. That’s a widely used tactic many marketers use and generally means that people will make their purchase decision faster when there’s time pressure. Some online sellers have boosted their sales by as much as 332% by using this tactic.
2. Use email marketing
After email providers introduced the ”Promotions” inbox where all the promo emails are believed to get lost, email marketing was pronounced dead. But wait before you bury it.
Stats show that email marketing is still very much alive:
- DMA Insight shows that 99% of people check their email every day, sometimes even 20 times a day.
- On average, 98.3% of all emails sent reach their recipients, and 24.88% of emails actually get opened. In comparison, posts on Facebook reach on average just 2% to 6% of your page’s followers.
What the stats are saying is: email is still one of the most efficient ways to reach and communicate to your audience. Besides that, email marketing shows consistently high ROI (return-on-investment) – 122%. That means, for every dollar you invest in email marketing, you get $2.22 back.
How to send an email campaign through Sellfy?
From your Sellfy dashboard, go to ”Email marketing” and click ”Send new email”. Then, choose the type of campaign you want to send, the products you want to apply the discount to, and recipients – your followers or people who have previously bought something from you. Finally, compose the email by typing in your message and adding visuals.
Here are three email campaigns that you should send to promote your Cyber Monday sale deal:
#1: Give a heads up.
A day before the sale goes live, send an email to your list giving a heads up that it’s coming. Get everybody in the shopping mood.
#2: Announce the sale.
On the day the sale goes live, send an email to your list and announce that it has started. Don’t forget to mention what your offer is and how long the deal will last.
#3: Send out a reminder.
On the day the sale is about to end, send out the last reminder to your followers. Let them know that the sale ends that day and encourage them to act fast if they don’t want to miss the deal.
3. Use upselling
Upselling is a marketing tactic used to encourage shoppers to buy an extra product with the one they have already added to cart. The aim of this marketing tactic is to increase the average order value.
Have you ever been asked if you want large fries with your meal? Or a cookie for just an extra 20 cents?
Then you’ve been upsell-ed.
The psychology behind upselling is simple: once the customer has decided to pay the asking price, they’re ready to spend that money. Convincing them to upgrade their purchase with an add-on or a slightly more expensive product, is easier than it was to convince them to make their buying decision in the first place.
The best part?
Stats show that upselling works 60-70% of the time. That is, 7 out of 10 people will add an extra product to their cart if offered. Not using this tactic is like throwing money away.
How to set up an upselling campaign on Sellfy?
From your Sellfy dashboard, go to ”Upsell” and click ”Add new upsell”.
You can choose to show upsells for all or a selection of products on your shop. You can also offer the added-on product with a discount if you like. For example, if you sell poster print files, you can offer sticker print files with 50% off as add-ons as your special Cyber Monday upselling strategy.
4. Set up Facebook retargeting
Retargeting is a paid advertising strategy of showing ads to people who have visited your shop but left without a purchase. That is, if a person visits your online shop, then leaves without buying anything from you, he or she will see your ads on Facebook and its partner websites.
Why is retargeting a must-do for every online seller?
Because on average, 3/4 of your shop visitors will leave empty-handed. Retargeting is a way to stay in touch with these cart abandoners until they’re ready to seal the deal.
Retargeting is probably the most effective type of paid ads, as it targets people who have already shown their interest in your products by visiting your shop. That’s the reason why retargeting ads usually have a high ROI (return-on-investment) – some marketers report seeing even a 200% ROI from retargeting campaigns.
How to set up Facebook retargeting?
To use Facebook retargeting, you’ll need to connect your Facebook Business Manager to your Sellfy store. To do that, just copy and paste your Facebook pixel’s unique ID number and into your Sellfy account – this is the code that will track activity on your website.
Once your Facebook Business Manager and Sellfy shop are connected, you can create campaigns that target your website’s visitors and encourage them to finish their purchase on your shop.
Read this complete step-by-step guide on how to create your first Facebook retargeting campaign for your Sellfy shop.
5. Do some Cyber Monday SEO
On Christmas morning, people rush to the Christmas tree to see what Santa brought them. On the morning of Cyber Monday, people rush to their laptops to google the best deals.
To make sure people find your deals when they turn to Google, a few days before Cyber Monday tweak your product titles and descriptions with relevant keywords, such as ”Cyber Monday deal”, ”Cyber Monday sale” or ”Cyber Monday 2018”. That way, when people will google these keywords, your products may appear more relevant and rank better.
Bear in mind that this strategy takes time, so it is advised that you optimize your product name and description with keywords as early as possible. With all that, it’s not 100% guaranteed that your product will appear on the first page on Google…but it might. Therefore, it’s definitely worth the try.
How to SEO your product page?
From your Sellfy dashboard, go to your ”Products” and click on the product you want to edit. Scroll to ”Product details” and edit your product name and description. Just make sure you edit them back when Cyber Monday is over!
Add the keywords in the front of your product title and at the beginning of your product descriptions, as keywords closer to the beginning of the text may have more impact on search rankings.
That is – if you want people to find your product when they search for ”Cyber Monday sale” write:
Cyber Monday SALE: Holiday Marketing Playbook
Holiday Marketing Playbook – Cyber Monday SALE
Holidays are a busy time for everyone, so it’s crucial that you stay organized and start preparing as soon as possible.
To get the most out of the holiday season, start by understanding which sales you’ll be implementing in your store. Then understand which text you’ll need to change, any visuals you’ll need to advertise the sale, as well as create any emails that will have to be sent out.
So this year don’t sit back and let the holiday buying craze pass you by – get in on a piece of the Cyber Monday pie. Who knows – it could be your most lucrative part of the year.
Krista is a writer at Truesix.co with several years of experience in digital marketing and e-commerce. In her free time, she runs her own online store Genecie.com and travels to places far, far away.