101 profitable digital products (+ how to sell in 2023)

By Susanna read
15 May, 2023
101 profitable digital products (+ how to sell in 2023)

We live in a time when people can run small businesses anywhere in the world. For some creators, selling digital products can provide extra income in addition to their main job. For others, it becomes a full-time business.

If this is something that you’d like to do, and you already know what you want to sell, then you’ve come to the right place—in this article, we’ll dive right into how to start selling.

For those of you who are just curious, or have yet to find a product to sell, feel free to jump between different sections of the article.

How to sell digital products?

There are four steps to creating and selling a digital product: market research, validation of product ideas, launching a store, and promoting on social media. Let’s start with the first two.

1. Research and validate your product ideas

YouTube market research

Deciding on the product can be the hardest part, but it doesn’t have to be. All it takes is some research and validation. 

The easiest way to go about it is to analyze your competition and check in with your audience. After all, fans follows you for a reason—there must be something that they love about your brand; something that gives you an advantage over your competitors. So, my suggestion is to find out what that is, and then build your product around that. 

When we look at the many success stories of Sellfy creators, there’s one thing that stands out: 

Fans were vocal about what types of products they wanted to see from their favorite creators, and the creators heard them.

For example, Emma Chieppor is an educational influencer who had always had a passion for online content creation. But, it wasn’t until she ran into a hurdle at her new job—advanced Excel projects—that she started putting out content on social media.

Emma’s strong determination to learn Excel led her to mastering the software and, eventually, sharing her knowledge on TikTok.

The more she posted, the more her social media following grew until, one day, one of her TikToks got a million views. That one viral video was a huge game changer for Emma—people began telling her that they would pay her for Excel shortcut guides.

excel dictionary store

So, this is how Emma got her product idea; this is how she started successfully creating and selling Excel guides to her audience.

Sellfy Tip
Get direct feedback—you’d be surprised by the number of digital product ideas you could get! So, go ahead and ask your followers what type of product they want you to sell, and then deliver.

2. Create an online store with Sellfy

Sellfy creators can choose from a vast selection of premade store themes.

Once you know what type of digital product you want to sell, it’s time to launch an online shop! What if I told you that you can sell online completely hassle-free with the easiest user interface ever? Because that’s exactly what Sellfy was created for.

So, if you’re looking for an affordable eCommerce solution to sell products, I’ll show you how to build a fully functioning store in less than 5 minutes.


A Sellfy store will give you:

  • Mobile-first design
  • Full store customization
  • Instant payouts
  • Discount codes
  • Advanced VAT & tax settings
  • Multiple payment options
  • Excellent customer support

And, what’s more, you can even sell physical products and print-on-demand merch alongside your digital goods and subscriptions!

Ready to open a store so you can sell online? Let’s get started:

  1. Choose a subscription plan (Starter, Business, or Premium) and set up an account with a valid email address, or start a free trial. Keep in mind that you can always upgrade and get access to additional features.
  2. Customize the look with the Store Customizer tool, or use one of Sellfy’s premade themes to get a beautiful design. 
  3. Optional bonus: download Sellfy’s mobile app in the App Store or Google Play to keep track of your performance and receive notifications of new orders.

3. Add your digital products

After you’ve created an account with a verified email address, you can start uploading your products to the store. Sellfy has unlimited bandwidth and large file support, so you’ll never have to worry about storage. 

With the ability to upload files as large as 10 GB, you can sell just about any type of digital product imaginable!


Here’s how to add your products:

  1. Go to your dashboard’s Products section, choose Digital products, and click Add new product.
  2. Upload your digital products.
  3. Add relevant product images.
  4. Add some info in the Product description section so that potential customers know what they’re buying.
  5. Hit Save product and your digital items will appear live in your shop!

4. Promote to your audience

When it comes to promoting to your audience, one of the first things you should do is to add your shop link to your social media profiles.

This is important because whenever a new follower finds your social media account, they’re likely to go to your bio section and see your link. So, having a link in bio at all times will encourage traffic to your online store from both new and existing followers.

I would also suggest thinking from the perspective of a fan. In the words of Sellfy creator and hair advocate, EfikZara, the best type of marketing is marketing that is not being thrown in people’s faces.

In other words, put yourself in your followers’ shoes—what type of content would you expect from a creator? By thinking from your audience’s perspective, you can figure out how to promote to your followers.

Showing what a product can do for people is better than simply telling them to buy it.

For example, award-winning textile designer Linda Skuja built her entire Instagram strategy around celebrating her customers. She would create appreciation posts, celebrate their milestones, and re-share user-generated content of her product.

linda skuja instagram

She also made significant visual improvements to her feed by partnering up with a photographer. And last, but not least, she made sure to post consistently.

What are digital products?

Digital products are electronic goods, content, or pieces of media that can be stored in a file, or sold and shared online. For example, eBooks, audio files, website templates, PDFs, etc. are all digital products.

Why sell digital products online?

Selling digital products is one of the easiest ways to earn passive income. You can literally make money while you sleep! You’re also never limited to how many products you can sell online.

Here are a few more reasons to sell digital products:

  • Cost-effective business—you don’t have to financially invest in stock or product manufacturing.
  • No logistical issues—no concerns about keeping inventory, packaging, or shipping saves time. 
  • Endless possibilities—you can always create new digital products for any market or audience.
  • More engagement and web traffic—selling digital products will create buzz around your business and drive traffic to your store.
  • A sense of community and belonging—customers who order your digital products will feel more connected with you and your brand.
  • Better social media exposure—launching digital products will increase brand awareness and recognition.
  • A new way for fans to support you—most customers are more than willing to support their favorite creator by purchasing their products.
  • Generate passive income—selling digital products is a low-risk way to monetize your target audience.

Digital vs. physical products

Not only is selling digital goods a great way to earn passive income, but it’s also a less challenging business model than selling physical ones.

Comparison of selling digital vs physical products:

  • Online delivery—unlike physical products that run the risk of running out of stock, digital products can be sold infinitely.
  • Budget-friendly—digital assets don’t come with shipping fees the way that physical products do.
  • Higher profit—since there normally aren’t any recurring costs, you end up with more money in your pocket.

101 digital product ideas with examples

To help you pick a product to sell online, I’ve put together a list of 101 digital product examples from creators just like you. You can use this as a source of inspiration, or put your own unique spin on a product to sell. Regardless of what you’re selling, remember that the key is always to provide value to your audience.

Educational downloads

Educational downloads are digital products that teach your audience something valuable or give them information. Creators and influencers who sell educational content will usually cover a specific topic that they’re knowledgeable about. 

So, if there’s something you’re really good at, why not create and sell an educational eBook, for example? In fact, according to Statista and Google Trends, eBooks are one of the top information products that people spend their money on. 

Besides, eBooks are easily consumable, and a great way to bring in leads. For instance, you can distribute the eBook for free in exchange for website visitors’ emails. Plus, eBooks are great for building credibility!

1. Recipes or diet cookbooks

For instance, Sellfy creator Ashley Renee started writing and selling keto diet cookbooks after her food videos went viral on TikTok. The high demand for her recipes gave her the motivation to self-publish and, now, she’s able to finance her lifestyle as an entrepreneur.

sellfy creator Ashley Renee

2. Relocation guides

Then, there’s Amel Aitouche—another Sellfy creator who started selling Dubai relocation guides after her YouTube channel about the city grew exponentially. Amel has sold and continues to sell thousands of eBook copies to her fans.

sellfy creator amel aitouche

3. Travel guides

Sellfy creators Mariana & Simao created their own Italy travel guides after traveling in the country and visiting the Amalfi coast. It is now available in their Sellfy store with the pay-what-you-want (PWYW) pricing option.


4. Business or apprenticeship guides

Marketing and fashion influencer Isobel Lorna started writing how-to guides on securing an apprenticeship or corporate position in a dream career after she went viral on TikTok. Now, she sells her informative guides to her TikTok audience of 629.3K followers.

More examples of educational downloads to sell:

5. Academic research

6. Language study materials

7. Meal prep plans

8. Nutrition plans

9. Skincare & beauty

10. Workout information

11. Repair manuals

12. Self-care guides

13. DIY instructions

14. Dictionaries & shortcuts

15. Educational videos

Art & music

If you’re an artist, your skillset will be in constant demand and most people will happily grab anything you have to offer. Moreover, design has become a heavily digitized and profitable industry—the sheer number of artists on Instagram just proves that.

16. Premade emotes & bit badges

Take Sellfy creator SilverLyons. This California-based digital artist offers premade emotes and bit badges—some for sale and some as freebies—for streamers on Twitch. If you love graphic design and gaming or streaming, why not sell something similar?

silverlyons store

17. Sheet music 

Do you have strong musical skills? Then you could sell sheet music, song files, or entire albums. For example, successful English guitarist Thomas McRocklin sells his albums on Sellfy instead of streaming services like Spotify or Apple Music where they’d have lower quality.

sellfy creator mcrocklin

18. Procreate brushes

Are you good at creating Procreate brushes? Since the popularity of Procreate has skyrocketed during the past few years, there’s an increasing demand for unique brushes. This is a great way to earn some extra money.

procreate brushes

19. Instagram or AR filters for social media apps

If you know how to create artistic AR filters, then this could be a fun way for you to earn passive income. For instance, Sellfy creator and digital artist Wonder Milk makes money from selling Instagram face filters to her fans and other IG users on her Sellfy store.


More examples of art & music products to sell:

20. iPhone screen app icons

21. Digital posters

22. Stock photos

23. Digital wallpapers

24. Business cards

25. Branding kits

26. Mockups

27. Clip art

28. Fonts

29. LUTs

30. Sound effects

31. Premade logos

32. Twitch screen overlays

33. YouTube banners

34. Illustrations

35. Text effects

36. Textures

Templates and tools

Templates and tools make everybody’s lives easier, especially the lives of entrepreneurs, influencers, and creators who have businesses to run. This is why templates and tools in every category and niche will always be in demandall you have to do is pick one and start creating. The best part? They’re incredibly easy to make. 

37. Lightroom presets

If you know how to create Lightroom presets, and you’ve received compliments on how cinematic your photos or videos look, then you could turn this into a profitable business. Take a look at the famous photographer and Sellfy creator Christian Mate Grab—he sells Lightroom presets to fans who love his photography work. 

sellfy creator christian mate grab

38. Beats, samples packs & drum kits

Do you have experience in music production, and know how to make a great beat? Then start selling beats or drum kits online! The film industry as well as TV shows are constantly on the lookout for fresh tunes to use in their projects. Who knows, maybe one of your tunes will end up on the next Netflix show?

sellfy creator pilgrim kits

39. Digital planners, illustrated journals & calendars

Not a musician or photographer? Then, how about selling digital planners? Digital planners come in all shapes and forms—from calendars to illustrated journals and notebooks. There are huge markets for these products and they’re in hot demand for anyone who wants to earn passive income.

hanri studio

40. Instagram post templates

You know what else is easy to create and isn’t time-consuming? Instagram feed templates! There’s a huge demand for aesthetic Instagram feeds. A lot of influencers want to create a consistent feed, but don’t know how to achieve that. So, if you know how to create templates on Canva, then you could easily create and sell Instagram templates.

instagram post templates
More examples of templates & tools to sell:

41. Notion templates

42. Excel spreadsheets

43. Google spreadsheets

44. PowerPoint templates

45. Cheatsheets

46. Worksheets

47. Cover letters

48. Creative brief samples

49. Portfolio and résumé templates

50. Copywriting templates

51. WordPress themes

52. InDesign palettes

Entertainment products 

Entertainment products are engaging forms of content that capture your audience’s attention. These types of products can range from silly to serious—the key is to ensure that your audience is thoroughly entertained, inspired even.

53. Short films

Sellfy creators Nils and Kaspars made a short inline skating film in just 30 days. In the film, they take their viewers through a journey of spectacular locations in Thailand while highlighting their daily lives as athletes. Needless to say, their skating stunts definitely sparked interest among their audience. Their film is now available for purchase in their Sellfy shop.

sellfy store xcclusive

More examples of entertainment products to sell:

54. Comedy and prank videos

55. Reaction videos

56. Product comparisons

57. Video games

58. Entertaining mobile apps

59. Exclusive vlogs

60. Behind-the-scenes footage

Online courses and tutorials

There are many ways to facilitate knowledge transfer online. One of them is choosing a course format (e.g. video, audio, etc.), and then creating exclusive content on a subject you know a lot about. It can be any type of course or tutorial that provides a solution to a problem or teaches your audience new skills.

61. Dance classes

For example, the Imperial Society of Teachers of Dancing (ISTD) sells ballet, modern theater, and classical Greek dance lessons in all kinds of formats like eBooks, DVDs, and CDs on their Sellfy store. 

istd dance

62. Graphic design tutorials

Then there’s Sellfy creator Noah Qehzy who sells graphic design tutorials. If you’re very good at graphic design, you could also teach others how to become as good as you and position yourself as an authority on the topic.

sellfy store qehzy

63. Fitness programs or tutorials

Even fitness programs can be sold as digital products. For instance, fitness instructor Ron Jones has successfully brought his personal training online by selling a 5-week program in his Sellfy shop. His $197 program provides gym as well as home workouts to beginners of all age groups.

sellfy creator Ron Jones
More examples of online courses & tutorials to sell:

64. Setup tutorials

65. Music lessons

66. Astrology or spirituality courses

67. Cooking courses

68. Art tutorials

69. Business or entrepreneurship courses

70. DIY or handmade item tutorials

71. Language lessons

72. Video creation or filmmaking tutorials

73. Content creation tutorials

74. Sales copywriting workshops

75. Creative writing workshops

Online services

Online services can range from technical to creative, to anything in-between. For example, software is an ever-growing industry, so now would be the best time to consider this niche.

76. Web design services

If you’re into web design, you can turn that skill into a product. This could get you anywhere from $500 to $30,000 a month. There are nearly 2 billion websites online at the moment, and the number is growing by the second. With every page needing its own unique look, this is definitely a promising business.


77. Graphic design services

Alternatively, you can also sell graphic design services such as custom logo design, YouTube channel banners, or digital portraits. Graphic design services will always be in high demand.

sellfy mbdstore

78. Custom vocal track or ghost production

Did you know that there’s even a market for custom vocal track production? Take Sellfy creator Soundlabs who’s made it possible for people to order ghost production from their shop.

sellfy store soundlabs

79. Copywriting services

Or, say, you have a background in copywriting, and a portfolio of previous works. You could use that to promote yourself as an authority and offer copywriting services online. There’s a growing need for creators who can think outside the box and come up with a clever copy.
More examples of online services to sell:

80. Religious or spiritual services

81. Financial consultations

82. Coaching & mentoring

83. Proofreading & editing

84. Career consultations

85. Tutoring & virtual assisting

86. Essay-writing services

87. Translation services

88. Website setup

89. Mobile app creation

90. Self-help or online therapy

91. Cover letter writing services

Subscriptions and membership sites

Are you a creator with many followers? Then, creating a membership site or selling subscription-based products is a great way to monetize your audience. Selling memberships or subscriptions will allow you to collect recurring revenue and build customer loyalty.

92. Subscription-based podcasts

If you’re great at public speaking and keeping an audience engaged, you could start doing subscription-based podcasts. We’re currently experiencing a podcast boom, so don’t miss out on an entirely new audience that prefers listening to podcasts.

93. Digital magazines

Take a look at Sellfy creator This French Life. This creator sells digital magazine subscriptions that cover everything you need to know about French culture or traveling and relocating to France.

sellfy store this french life

94. Spirituality & astrology subscriptions

Another industry that has taken over the internet in recent years is the spiritual wellness industry. For instance, Sellfy creator Attune to the Moon offers seasonal subscription packages and recordings of live astrology lectures to members.

sellfy creator attune to the moon
More examples of subscriptions and memberships to sell:

95. Digital newsletter subscriptions

96. Monthly fitness challenges

97. Weekly meal plans

98. Weekly motivational quotes

99. Meditation subscriptions

100. Yoga subscriptions

101. Software licensing & updates

How to fight piracy of your digital products?

Fighting piracy is a big issue when it comes to selling digital files online. Theft can happen to almost anyone, so it’s very important to take the necessary steps to secure your products.

If you’re using Sellfy, I have good news for you—we do our best to fight off piracy! While we cannot guarantee 100% safety, we do have anti-piracy tools to ensure the safety of your digital products.

Protect your digital products with Sellfy

Not only does Sellfy host all of your products on a secure Amazon cloud server, but we also generate unique download links for each purchased item. Each customer gets only a maximum of five download attempts. 

Moreover, you’ll be able to manually restrict or block product downloads. If you wish, Sellfy can even provide you with customer information such as IP addresses and download logs. 

digital art piracy
Restrict downloads with Sellfy!

In addition, we also provide the following digital security measures:

  • SSL encryption
  • PDF file stamping
  • GDPR compliance to protect customers’ data
  • Highly secure payment gateway


What is the most profitable type of digital product?

Educational products like eBooks and online courses tend to sell best. This is evident by the fact that more than 60,000 Sellfy creators have sold at least one educational product, and have earned more than $100M in total revenue.

However, the key to success is not to sell products that cater to the masses, but to sell educational products to a specific niche market. That way, your market will be much more saturated and you’ll have less competition.

Here’s a list of some of the most popular educational product niches:

  • Fitness and weight loss
  • Dating and relationships
  • Health and lifestyle
  • Self-care and self-improvement
  • Wealth building and finance
  • Beauty and fashion
  • Parenthood and prenatal care
  • Beliefs or spirituality
  • Cultural integration or relocation
  • Travel, wanderlust or digital nomad culture
  • Food and nutrition
  • Blogging or vlogging secrets
  • Art and graphic design
  • Music and musical instruments

What digital products are in very high demand?

  • Educational products (e.g. eBooks, courses, master classes, programs, webinars, audiobooks, how-to guides, tutorials)
  • Digital templates and tools (e.g. calendars, journals, planners, diaries, checklists, spreadsheets, workbooks, reports)
  • Graphics and art illustrations (e.g. logos, stock photos, fonts, banners)
  • Membership sites with exclusive content

Another way to find out what products are in high demand is to use Google Trends. With Google Trends, you can check the search volume of a specific product and find out how popular it is over a given time period.

How do I start a digital product business?

There are several steps involved in building an online business. If you’re interested in getting started, the first step is to find out whether there’s market demand for your product. 

What makes a good product to sell online?

The easiest way to find out is to ask your audience. Once you know what your audience wants or expects, you can create your product, sign up for Sellfy, and start selling.

Where can I sell my digital products?

There are many ways to sell online. For instance, you can sell your products on marketplaces like Creative Market, Etsy, etc. However, we recommend selling through your own website or an online store like Sellfy so that you can have full control over your business (marketplaces tend to be oversaturated and very competitive). 

Plus, you’ll be able to customize your site and pick a store design that matches your brand. Sellfy was specifically designed for creators who hate complexity, but want results. So, if you’re looking for an affordable, beginner-friendly and easy-to-use eCommerce platform, then Sellfy’s your answer.

How can I create a digital product for free?

Thanks to free tools like Canva, creating a digital product is literally a piece of cake! Canva is an easy-to-use graphic design tool that allows you to create anything you need in a matter of minutes: calendars, planners, social media posts, infographics, resumes, newsletters, eBooks, and more.

In addition to helping you save time and money on complicated design software, Canva also offers a library of stock elements, photos, videos, and templates for every need. The best part? Canva can be used by anyone. So, if you aren’t tech-savvy, or lack design skills, then you can just use Canva’s drag-and-drop builder to create a professional-looking eBook (or any other digital product) in no time.

Ready to start selling digital products online?

You’ve made it! I hope you’ve enjoyed reading this guide as much as I’ve enjoyed putting all the ideas together for you. Now, with a list of digital products to sell online, you can take the leap and start your business venture! All it takes is a little market research and launching your store with Sellfy. So, whether you’re looking to create some extra income, or launch a full-fledged online business, you’ve come to the right place. Good luck!


Related topics

Digital products Top post
Susanna is Sellfy's Content Guru with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.