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Raise your hand if you want to make money selling digital products!
For many creators, selling digital products can serve as a way to supplement their primary income, while for others, it can become a full-fledged business venture.
If you are interested in exploring this world (whether you already have a clear product idea or not), you have come to the right place. In this article, we will delve into 101 high-profit digital product ideas to kickstart your journey.
We will also guide you on how to attract sales through a platform that offers essential features such as embedding, buy now buttons, and seamless PayPal/Stripe integration to ensure a smooth and secure experience.
So, let’s get right into how to sell digital products!
How to sell digital products online?
To create and sell digital downloads, there are four essential steps: market research, validation of product ideas, launching a store, and promoting on a social media platform.
Choosing the right digital product can be a challenging task, but it doesn’t have to be. All you need is to do some research and validation. The simplest way to approach it is to examine your competition and identify your target audience.
To achieve success, the important thing is not to sell digital downloads that are meant for everyone, but to sell digital products that cater to a specific niche. If you do this, your market will be more saturated, and you will face less competition.
By identifying your target audience, you can customize your digital products and marketing efforts to better appeal to their interests and preferences. This will help you differentiate yourself from other sellers.
So, my suggestion would be to consider what you’re good at doing and then develop your product around that.
When we examine the success stories of Sellfy creators, one aspect stands out: fans expressed the type of digital goods they wanted to see from their favorite creators, and the creators paid attention.
So, is there something your customers are regularly inquiring about? Think about it.
For instance, Emma Chieppor is an educational influencer who has always had a passion for creating online content.
However, it wasn’t until she encountered a challenge (advanced Excel projects) at her new job that she began sharing her content on social media.
Emma’s determination to master Excel led her to become proficient in the software and, eventually, share her knowledge on TikTok. The more she posted, the larger her social media following grew until one of her TikToks received a million views.
That one viral video was a game changer for Emma—people started telling her that they would pay her for Excel shortcut guides.
So, if you have a certain workflow that your customers can benefit from, consider turning it into a digital product! That’s exactly what Emma did—she came up with the idea of creating and selling Excel guides to her audience, and she succeeded.
Once you’ve figured out the type of digital product you wish to sell, the next step is to launch an online store equipped with essential features like embedding and buy now buttons (this is the best way to sell digital products).
Sellfy is a platform that offers these features and is specifically designed to simplify the process of online selling with its user-friendly interface.
So, if you’re searching for an affordable eCommerce platform to showcase your products, I’m here to guide you through the process of setting up a fully functional store in less than five minutes!
Here’s why Sellfy is the best place to sell digital products:
- A mobile-first design
- Full store customization
- Instant payouts
- Discount codes
- Advanced VAT & tax settings
- Multiple payment options
- Excellent customer support
Additionally, you can sell physical goods (e.g. print-on-demand merch) alongside your digital goods!
How to start selling digital products:
- Firstly, select a subscription plan (Starter, Business, or Premium) and create an account using a valid email address. You can also opt for a free trial. It’s important to note that you can always upgrade your subscription to gain access to more features.
- Next, you can customize the appearance of your store using the Store Customizer tool, or choose one of Sellfy’s pre-made themes to create a visually appealing design.
- As an optional bonus, you can download Sellfy’s mobile app from the App Store or Google Play to monitor your store’s performance and receive notifications of new orders. You can even add Google Analytics tracking to your store and be informed about your store metrics.
Once you have created an account with a verified email address, you can begin uploading your digital products to the store.
Sellfy provides unlimited bandwidth and supports large files, so you need not worry about storage. With the option to upload files as large as 10 GB, you can sell almost any type of digital file you can imagine!
Here are the steps to add your digital products:
- Navigate to the Products section on your dashboard, select Digital products, and click on Add new product.
- Upload your digital products and add product images.
- Provide information in the Product description section so that potential customers can understand what they are purchasing.
- Click on Save product and your digital items will be available for purchase in your shop.
When promoting to your target market, one of the first things you should do is to add your shop link to your social media profiles.
This is crucial because when a new follower discovers your social media account, they are likely to go to your bio section and see your link. So, having a link in your bio at all times will encourage traffic to your online store from both new and existing followers.
Additionally, consider thinking from the perspective of a fan. According to Sellfy creator and hair advocate, EfikZara, the best type of marketing is one that is not being thrown in people’s faces.
In other words, put yourself in the shoes of your followers and consider what kind of content you would expect from a creator.
By thinking from your audience’s perspective, you can determine how to reach your followers through a great marketing tool like Sellfy’s email marketing and more.
Demonstrating what a product can do for people is more effective than simply telling them to buy it.
For example, award-winning textile designer Linda Skuja established her entire Instagram strategy around celebrating her customers.
She would create appreciation posts, commemorate their milestones, and re-share user-generated content of her product.
She also made significant visual improvements to her feed by partnering with a photographer. And last, but not least, she made sure to post consistently.
What are digital products?
Digital products refer to electronic goods, content, or pieces of media that can be stored in a file, or sold and shared online. Examples of digital products include eBooks, audio files, website templates, PDFs, and many others.
Why sell digital products online?
One of the simplest methods for generating passive income is to sell digital products. It is possible to earn money online even while sleeping! There’s also no restriction on the number of digital downloads you can sell online.
More reasons to sell digital products online:
- Cost-effective business—there is no need for financial investment in stock or product manufacturing.
- Zero logistical issues—there is no need to keep inventory, package, or ship products, saving you time.
- Endless possibilities—you can create endless possibilities by developing new digital downloads for any market or audience.
- More engagement—selling digital downloads will generate more buzz around your business and drive traffic to your store.
- A sense of community—your customers will feel more connected with you and your brand, creating a sense of belonging, when they order your digital downloads.
- Brand awareness—launching digital downloads will improve brand recognition, resulting in better social media exposure.
- Support from fans—fans are often willing to support their favorite creators by purchasing their digital goods, giving you a new way to encourage them to support you.
- Passive income—selling digital downloads is a low-risk way to monetize your target audience.
Digital vs. physical products
Selling digital goods is not only a great way to earn passive income, but it is also a less challenging business model compared to selling physical products.
When comparing the sale of digital products to physical ones, several factors come into play.
Firstly, with online delivery, digital goods can be sold infinitely, unlike physical products which run the risk of running out of stock.
Secondly, digital assets are budget-friendly as they do not incur shipping fees like physical products.
Lastly, since there are usually no recurring costs associated with digital products, they can offer a higher profit margin and result in more money in your pocket.
However, if you wish to sell both digital and physical goods, it is definitely doable with Sellfy’s print-on-demand service.
There are plenty of digital goods that could complement a physical product. For example, you can sell digital art files in tandem with a print-on-demand poster or a canvas featuring your art.
101 digital product ideas with examples
In this section, I’ve compiled a list of 101 digital asset examples from creators similar to you. You may use it as a source of inspiration or give your own creative touch to a product to sell.
Digital downloads that impart valuable knowledge or information to the audience are known as educational downloads. Creators and influencers who sell educational content generally focus on a specific topic that they have expertise in.
If you have a particular skill or area of expertise, why not consider creating and selling an educational eBook? In fact, according to Statista, eBooks are one of the top information products that people spend money on.
Moreover, eBooks are easily consumable and an excellent way to generate leads. For example, you can distribute the eBook for free in exchange for website visitors’ email addresses.
1. Recipes & diet cookbooks
Ashley Renee, a successful food vlogger, began writing and selling cookbooks on the keto diet after her food videos went viral on TikTok. The overwhelming demand for her recipes provided her with the motivation to self-publish. As a result, she is now able to finance her lifestyle as an entrepreneur.
2. Relocation guides
Next, we have Amel Aitouche, another creator on Sellfy who began selling relocation guides for Dubai after her YouTube channel about the city experienced exponential growth. Amel has sold and continues to sell thousands of eBook copies to her fans.
3. Travel guides
Mariana and Simao have created their own Italy travel guides after traveling through the country and visiting the Amalfi coast. These guides are now available for purchase on their Sellfy store, with the option of pay-what-you-want (PWYW) pricing.
4. Business or apprenticeship guides
Isobel Lorna, a marketing and fashion influencer, began creating how-to guides on how to secure an apprenticeship or a corporate position in one’s desired career after going viral on TikTok. Currently, she markets and sells her informative guides to her TikTok audience, which comprises 629.3K followers.
More examples of educational downloads to sell:
5. Academic research
6. Language study materials
7. Meal prep plans
8. Nutrition plans
9. Skincare & beauty
10. Workout information
11. Repair manuals
12. Self-care guides
13. DIY instructions
14. Dictionaries & shortcuts
15. Educational videos
Digital art & music
If you’re an artist, your digital art skills will be consistently sought after, and most people will readily embrace whatever you have to offer. What’s more, the digital art industry has proven to be highly lucrative, as evident from the sheer number of digital artists on Instagram.
16. Premade emotes & bit badges
Consider the Sellfy seller SilverLyons, a digital artist based in California who offers premade emotes and bit badges for streamers on Twitch. Some of these are available for purchase while others are offered as freebies. If you have a passion for graphic design and enjoy gaming or streaming, why not try your hand at selling this type of digital art?
17. Sheet music
Are you skilled in music? If so, you could consider selling sheet music, song files, or even entire albums. A good example of this is the successful English guitarist, Thomas McRocklin, who sells his albums on Sellfy instead of streaming services like Spotify or Apple Music where the quality is often lower.
18. AI-generated art
Are you good at using prompts to create AI art? By selling AI art, you can offer your digital artwork at a lower price point than traditional art. Another benefit is that you can create AI images once and sell them multiple times. AI-generated art has become very popular in 2024, so this presents a great opportunity to earn additional income through digital art.
19. Instagram or AR filters for social media apps
If you know how to create artistic Augmented Reality (AR) filters, then it could be an enjoyable way for you to earn passive income through digital art. For example, Wonder Milk, a digital artist and Sellfy seller, generates revenue online by selling Instagram filters to her fans and other Instagram users.
More examples of art & music products to sell:
20. iPhone screen app icons
21. Digital posters
22. Stock photos
23. Digital wallpapers
24. Business cards
25. Branding kits
27. Clip art
30. Sound effects
31. Premade logos
32. Twitch screen overlays
33. YouTube banners
35. Procreate brushes
Templates & tools
Digital templates and tools make everyone’s lives easier, particularly entrepreneurs, influencers, and creators who manage businesses. This explains why templates and tools, regardless of category or niche, are always in high demand. All you need to do is select a template or tool and begin creating. And, the best part is that they are incredibly simple to create.
37. Lightroom presets
If you know how to create Lightroom presets and have received compliments on how cinematic your photos or videos look, you could turn this skill into a profitable business. For inspiration, take a look at Christian Mate Grab, a famous photographer who sells Lightroom presets to fans who admire his photography work.
38. Beats, samples packs & drum kits
Do you have experience in music production and know how to create great beats? If so, consider selling your beats or drum kits online. The film and television industries are always seeking fresh and new tunes to incorporate into their projects. Who knows, perhaps one of your original tracks will be featured in an upcoming Netflix show?
39. Digital planners, illustrated journals & calendars
Not a musician or photographer? If not, have you considered selling digital planners instead? Digital planners come in various shapes and forms, ranging from calendars to illustrated journals and notebooks. These products have massive markets and are highly sought-after by individuals looking to earn passive income.
40. Instagram post templates
Do you know what else is easy to create and doesn’t take up much time? Instagram feed templates! There is a high demand for visually appealing Instagram feeds. Many influencers aspire to create a consistent feed, but struggle with the process. If you have the know-how to design templates on Canva, then you can easily create and market Instagram templates.
More examples of templates & tools to sell:
41. Notion templates
42. Excel spreadsheets
43. Google spreadsheets
44. PowerPoint templates
47. Cover letters
48. Creative brief samples
49. Portfolio and résumé templates
50. Copywriting templates
51. WordPress theme
52. InDesign palettes
Entertainment products are captivating forms of digital content that effectively grab your audience’s attention. These products can vary in tone, from light-hearted to serious, but the essential aspect is to guarantee that your audience is thoroughly entertained and, perhaps, even inspired.
53. Short films
Nils and Kaspars, two sellers on Sellfy, managed to create a short film about inline skating in just 30 days. The film takes the viewers through a breathtaking journey of various locations in Thailand while giving an insight into their daily lives as athletes. Their skating stunts are impressive and have captured the attention of their audience.
More examples of entertainment products to sell:
54. Comedy and prank videos
55. Reaction videos
56. Product comparisons
57. Video games
58. Entertaining mobile apps
59. Exclusive vlogs
60. Behind-the-scenes footage
Online courses & tutorials
There are various methods to facilitate online knowledge transfer. One of them involves selecting an online course format such as video, audio, etc. and then producing exclusive digital content on a topic that you possess special knowledge of. This can be in the form of any online course or tutorial that offers a solution to a problem or imparts new skills to your audience.
61. Dance classes
For instance, the Imperial Society of Teachers of Dancing (ISTD) offers ballet, modern theater, and classical Greek dance lessons in various formats such as eBooks, DVDs, and CDs on their Sellfy store.
62. Graphic design tutorials
Next, there is Sellfy seller Noah Qehzy, who sells tutorials on graphic design. If you possess exceptional skills in graphic design, you could impart your knowledge to others, positioning yourself as an authority on the subject.
63. Fitness programs & tutorials
Fitness programs can also be sold as digital downloads. For example, Ron Jones, a fitness instructor, has effectively transitioned his personal training online by selling a 5-week online course through his Sellfy shop. His program, priced at $197, offers gym and home workout routines suitable for beginners of all ages.
More examples of online courses & tutorials to sell:
64. Setup tutorials
65. Music lessons
66. Astrology or spirituality courses
67. Cooking courses
68. Art tutorials
69. Business or entrepreneurship courses
70. DIY or handmade item tutorials
71. Language lessons
72. Video creation or filmmaking tutorials
73. Content creation tutorials
74. Sales copywriting workshops
75. Creative writing workshops
Online services can cover a wide range of areas, from technical to creative and everything in between. For example, the software industry is constantly expanding, making it a prime opportunity to explore this particular niche.
76. Web design services
If you have a passion for web design, you can easily transform it into a profitable product. This skill has the potential to earn you anywhere between $500 to $30,000 per month. Currently, there are almost 2 billion websites in existence, and this number is continuously increasing. As each website requires its own distinctive appearance, the business of web design is undoubtedly a promising venture.
77. Graphic design services
Alternatively, you can also offer graphic design services, such as custom logo design, YouTube channel banners, or digital portraits. Graphic design services are known to be in high demand, making it a profitable option.
78. Custom vocal track or ghost production
Did you know that there is a market for custom vocal track production? For example, Sellfy seller Soundlabs has made it possible for people to order ghost production from their shop.
79. Copywriting services
Suppose you have a background in copywriting and a portfolio of previous works. In that case, you could utilize them to promote yourself as an authority and provide copywriting services online. Currently, there is an increasing demand for creators who can think outside the box and come up with clever copies.
More examples of online services to sell:
80. Religious or spiritual services
81. Financial consultations
82. Coaching & mentoring
83. Proofreading & editing
84. Career consultations
85. Tutoring & virtual assisting
86. Essay-writing services
87. Translation services
88. Website setup
89. Mobile app creation
90. Self-help or online therapy
91. Cover letter writing services
Subscriptions & membership sites
If you are a content creator with a large following, creating a membership site or selling subscription-based products is an excellent way to monetize your audience. By offering memberships or subscriptions, you can generate recurring revenue and build customer loyalty.
92. Subscription-based podcasts
If you excel in public speaking and have the ability to captivate an audience, you could venture into creating subscription-based podcasts. With the current surge in popularity of podcasts, it’s an excellent opportunity to tap into a whole new audience who prefer listening to audio content rather than traditional formats.
93. Digital magazines
Take a look at Sellfy seller This French Life. This content creator offers digital magazine subscriptions that provide comprehensive insights into French culture or the process of traveling and relocating to France.
94. Spirituality & astrology subscriptions
Another industry that has made a significant impact on the internet in recent years is the spiritual wellness industry. An example of this is Sellfy seller Attune to the Moon. They offer seasonal subscription packages and recordings of live astrology lectures to their members.
More examples of subscriptions and memberships to sell:
95. Digital newsletter subscriptions
96. Monthly fitness challenges
97. Weekly meal plans
98. Weekly motivational quotes
99. Meditation subscriptions
100. Yoga subscriptions
101. Software licensing & updates
How to fight piracy of your digital products?
Combating piracy is a significant concern when it comes to selling digital files online. Theft can happen to almost anyone, so it’s crucial to take the necessary measures to protect your products.
If you are using Sellfy, there is good news for you—we make every effort to repel piracy! Although we cannot guarantee complete safety, we have anti-piracy tools in place to protect your digital downloads from unauthorized sharing.
Protect your digital products with Sellfy
Sellfy not only hosts all of your products on a secure Amazon cloud server, but also generates unique download links for each purchased item. Each potential customer is allowed a maximum of five download attempts.
Additionally, you have the option to manually restrict or block product downloads. If you wish, Sellfy can also provide you with customer information such as IP addresses and download logs.
We offer several digital security measures to ensure the protection of our customers’ data, including:
- SSL encryption
- PDF file stamping
- GDPR compliance
- A highly secure payment gateway
FAQ: selling digital products
What are the most profitable digital products to sell?
Selling educational products such as eBooks and online courses can be highly profitable. Over 60,000 Sellfy creators have made $100M in revenue by selling educational products.
Another way to identify the products that are in high demand is to use Google Trends. By using Google Trends, you can analyze the search volume of a particular digital item and determine its popularity over a specified time frame.
How do I start a profitable digital product business?
To start an online business, you must first determine if there is demand for your product. The best way to do this is to engage your audience. Once you’ve discovered what they desire, you can create the best digital product, join Sellfy, and begin selling.
Where to sell digital products?
One option for selling products online is through marketplaces like Creative Market, Etsy, a Shopify store, or Amazon Kindle Direct Publishing (Amazon KDP). But, having your own website offers more control over your business.
Marketplaces can be saturated and highly competitive. Customizing your site and choosing a store design that matches your brand is easier when you have your own platform.
Sellfy is a user-friendly and affordable eCommerce platform specifically designed for creators who want results without complexity. It’s a great option for beginners.
How can I create a digital product for free?
Creating digital products to sell is now easier than ever with tools like Canva. It’s a user-friendly graphic design tool that allows you to create calendars, social media posts, infographics, eBooks, and more in just a few minutes.
Canva offers a wide range of stock elements, photos, videos, and templates, making it easier for you to create professional-looking digital products without having to spend time and money on complicated design software.
Time to sell digital products online
I hope you have enjoyed reading this guide as much as I have enjoyed putting all the ideas together for you! Now, armed with a list of digital products to sell online, you can take the leap and start your business venture! All it takes is a little market research and the launch of your store with Sellfy. I wish you the best of luck!