Facebook Store: 6 Actionable Setup And Promotion Tips

Over 1 billion people visit Facebook every single day.

If you’re selling digital goods online and still haven’t created a Facebook store – you’re missing out on a ton of action.

#1. How to Sell on Facebook? Set up a Dedicated Store Tab.

Best part about selling on Facebook?

You need to have zero technical knowledge to start selling.

You can quickly and painlessly create your own Facebook store based on products you are already selling. Any updates or additions to your store or product range will be automatically synched with the Facebook shop.

Displaying your products right on your Facebook page can be easy and free.

Pro tip: You can also rename your Store tab and use a custom call-to-action, like “Buy Our Merch” or “Learn How to..” by editing the Apps settings.

#2. Let Your Fans Know About Your Discounts With Promoted Posts

You’ve probably noticed that organic reach of the posts on your Facebook fan page has been constantly decreasing recently.

It’s only going to get worse.


Facebook wants you to spend money trying to reach your audience.

If you can’t beat them, join them.

Promoted posts will be shown to people who like your page (and their friends) right in their newsfeed.

Extend the reach of your posts, increase engagement with your fans and earn new likes from fans’ friends. All just for a couple of bucks.

What kind of posts should you promote?

Here’s a quick guide on the subject by Jay Behr, author of Youtility.

Facebook promoted post

He suggests that there are four key factors you should consider, when deciding whether to promote (stir) a post or not.

Shelf-Life. Will this post still be relevant after a couple of days or will it be seen as “old news” and out of date by your fans?

Time. You want to wait at least 6 hours after publishing the post. This will allow it to gather most of the organic views.

Impact. Make sure the post includes a strong call-to-action that can result in an outcome other than a simple like.

Results. Only promote a post if its engagement rate for organic reach is above 1%. You can calculate your engagement rate by dividing the sum of (Likes + Comments + Shares) by (Number of Total Fans).

#3. Drive More Customers Through Facebook Ads

How do you create and use Facebook ads?

There are a few ways you can target your Facebook ads, most notably:

  • Target Facebook ads at your website visitors;
  • Target Facebook ads at your mailing list;

Targeting your Facebook ads at your website visitors is a relatively new feature. Basically, this allows you to show ads to people who have recently visited your website. This is accomplished by installing a special tracking pixel on your website.

Why would you want to display ads to people who already visited your website?

They’ve already been exposed to your products and brand. They’re familiar with you and thus are more likely to engage with the ad.

**Suggested reading:** Here’s a detailed step by step guide on [how to win at Facebook](https://www.matthewbarby.com/facebook-ads-custom-audiences/) and set up custom audiences for Facebook ads.

Similarly, if you have a list of emails from your previous buyers, or people who downloaded your free stuff in exchange for a free copy – [now is the time to put it to good use](https://sproutsocial.com/insights/facebook-advertising-guide/).

Displaying Facebook ads to members of your mailing list will again result in much higher engagement with your ads. This is a fantastic way to make sure you are only displaying it to people who care about what you have to say.

#4. Convert Facebook Fans Into Email Subscribers

I’m sure that by now you know that selling to your email list is at least 25 times more effective than selling on social media.

Converting your fans to newsletter subscribers it thus one of the most sound business decisions you can make. And Facebook offers you an easy way to do so.

All you have to do is create a dedicated landing page that will ask people to join your list OR (even easier) just link them to a free product page that asks for emails in return for a download.

Then simply promote this free product on your Facebook page by publishing regular or promoted posts.

#5. Promote Your Best Blog Posts On Your Facebook Page

Selling your products is so much easier if you have a strong community behind you. Building such community is hard work, that requires you to blog, engage in discussions and answer fan questions.

If you manage to address your audience needs and pain points, promoting your blog posts on Facebook will bring a lot more engagement.

Don’t write about what you think is important, write about what your audience knows is important.

#6. Reach Your Target Audience: Sell on Facebook Groups

Selling on Facebook buy and sell groups is something that is traditionally done to sell physical products, locally. These groups operate in the same way that eBay or Etsy shops do.

However, selling digital groups in Facebook groups presents an untapped possibility that not a lot of people have explored up until now.

Try searching Facebook for words related to your product or niche and see what comes up. Who knows, maybe this will be your main channel for sales in the next 2 weeks.

Over to you

Hopefully by now you know more about how to sell things on Facebook. Are you using Facebook store to monetize your Facebook followers? Do you have any tips or questions about selling digital goods online through Facebook? Let me know in the comments section below.

Yuri is a Content Crafter at Sellfy. He's focused on inbound marketing, copywriting, CRO and growth.