Her success story started a year ago when she was the one who beat 17,000 other social media influencer applicants from over 125 countries to win the Best Job On The Planet competition run by ThirdHome. At that time Sorelle Amore was 28 years old Australian living in Iceland as a travel photographer.
For the next 3 months, she was hardly sleeping and creating videos, photos, and articles while experiencing the best times in 12 luxury homes around the world. Right after this intense period, brand sponsorships were knocking on her doors. Her obsession with creativity enlightened others on her Youtube channel, and eventually, she created a hashtag that did its own thing.
Even though she felt as if she didn’t know what she was doing, now she is earning a living as an advanced selfie photographer. On top of that, she made $25K in a first month from selling Lightroom Presets here on Sellfy.
We wanted to find out more and set up a call with her to Germany where Sorelle is working on some brand new craftsmanship (read- skill in a particular craft).
Today, 365 days after her completion of ‘Best Job On The Planet‘, her YouTube success has grown to 457 thousand followers (and keeps growing). Sorelle realized that being an influencer and a digital nomad takes dedication, hard work, and discipline, but she still loves it, pushes her limits and encourages others to try for themselves. Sorelle explains her start on Youtube,
“People are really scared at the beginning, but all you have to do is embrace that fear and just do it. And like for me, I used to be this really shy girl, awkward in front of the camera, really nervous. I just knew that I love the idea of creating content.”
The first creativity expressions by her showed up on Youtube in April 2011, to what she says, “Seven years ago, YouTubers were made fun of, no one liked YouTubers.”
Now Sorelle Amore has risen to become one of the world’s most sought-after influencers in the photography, but that didn’t happen overnight, she is in progress of being a creator for the last 5 years and has shown up for “creating for the sake of creating” 2 years straight.
“I just trusted the process, trusted that where it’s all going to go and was patient and kept on working on my craft, that’s the most important thing you can do. You have to acknowledge you’re gonna suck but still progress and still produce the work.”
Sometimes we can feel it, we can feel when the stars align and something is going to be successful. But sometimes it happens for the strangest reasons, all we have to do is hit publish on a video called “How to pose in pictures”. It’s still one of her most watched and shared videos with more than 2,6 million views. Which means, it’s the video that reaches far beyond her subscribers’ list giving all other videos extra exposure.
Sorelle never thought of herself as a photographer, but people kept asking her photography advice, she also never thought about advanced selfie photography till someone asked her to take one.
“I was making travel videos and things, and I had a great time and then when I was doing ‘The Best Job on The Planet,’ one of the homes I remember very distinctly. I was staying in 12 luxury homes around the world, and the lady asked me to take beautiful photos inside her house with me in them, and I was like, “OK.” And I took them, and something went up in my brain, and I didn’t feel like they were a set of portraits because sometimes, I don’t know, something changed, and I just thought of an advanced selfie. And so, I called it an advanced selfie and then I started teaching other people how to take them.”
Sorelle is a queen of selfies and all her fan base is asking more of her extreme personality and that huge enthusiasm she has for teaching others how to master their photography game. That all has led Sorelle to newly developed niche to an underserved market in photography – #AdvancedSelfie on Instagram. Nevertheless, the movement started only a few months ago, there are 7,841 posts already and she already has huge plans for the near future.
“I just want to see is this something that I could make into a very respected artform, I guess, even though it’s called advanced selfies” explains Sorelle when asked about what is coming up next for our first advanced selfie photographer. “I wonder how far I can take this and I would love to see my advanced selfies maybe in books, definitely in advertising like giant billboards or in magazines, that is the next thing.”
“I just want to see if this is something that I could make into a very respected artform, I guess, even though it’s called advanced selfies” explains Sorelle when asked about what is coming up next for our first advanced selfie photographer. “I wonder how far I can take this and I would love to see my advanced selfies maybe in books, definitely in advertising like giant billboards or in magazines and stuff, so that is the next thing.”
We wouldn’t argue that she is going to succeed in whatever is on her way and the brands are likely to co-produce content with her. Even looking at the Google recently published marketing insights to carry you in 2018 report, 1.5 billion people visit YouTube each month and influencers are just as likely as celebrities to drive buying decisions. However, collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.
The progress she has already made is enormous. Her most recent mass growth on YouTube was 300 thousand in three months, and people consume over two million views of her video content every 30 days. As a fun fact, she only started monetizing her YouTube channel properly three months ago.
“I had 120,000, and it was just like traveling alone, and then the massive shift happened, and I started growing a lot, and that’s when I started it”, she explains. “It was never about the money like it still isn’t about the money. I love like I can’t help it, I have to pick up my camera, that’s what I have to do, it’s inside of me. “
As she began to monetize her YouTube following, she also discovered the huge demand for Lightroom Presets by starting to sell Sorelle Amore’s Master Preset Collection -Hipster AF, including 17 presets of her unique editing style, and in less than a month, she earned $25.000 from selling them on Sellfy. She never expected this to turn to a decent side income with much less effort.
“I did one dedicated video and since then I’ve just got my preset link in the top of my YouTube videos and people keep buying every single day, I don’t even do anything and people keep buying, it’s like I’ve got a very solid full-time income from doing not much.”
When asked about her success on Sellfy, she suggests to make presets affordable and make them fair, “I have friends that have 10 thousand subscribers and they sell them for, I think, $7. They made it a lot cheaper for their audience, so it’s kind of reflexive and it works really well for them as well. “
She already knows the do’s and dont’s of creating a business online, since she has been working on her projects online before she was even 20 years old.
“You know, you have to learn everything about it, like I learned about websites, developing websites, selling stuff online, affiliate links, everything and now it landed on YouTube, which has been my dream for years and it’s the best job ever. “
Apart from selling presets online and earning the side income, she also manages to earn from multiple other sources, “Brands sponsorships are a big chunk of my income. YouTube ads, and then I have like small affiliate links for selling other products.”
It is not a secret that there are a vast number of skills needed to be a successful influencer, and no one person has them all, even Casey Neistat (the most influential and recognizable creator on YouTube) encourages to do it your own way, “If you’re doing what everyone else is doing, who gives a $&@!?”
Since the beginning of her commitment to YouTube, Sorelle is definitely finding her way and is keen on sharing her knowledge with her profound community on Travel Influencer Tours In Iceland. Her website tells that the latest tour has been sold out in record time and her followers keep asking for more dates of these unique adventures in Iceland.
“I have photography tours, which I have done two of them this year, one more to go and I don’t know if I’ll do them again. I love them, they’re just a lot of effort, but I love them, so I probably will do them again.”
Stunning content creator and a one-woman powerhouse with more than 2 million views in 30 days on YouTube are continuously challenging not only herself but all community to master their art in photography through advanced selfie challenges on her YouTube channel. She goes on to say that “the world needs art always, so I think it’s just fun to bring art into the picture, it’s one of my favorite things to do, just like change people’s perceptions of what is normal and bring art into every moment of your life. “
Nowadays it’s all about growth, scale and about being a successful entrepreneur. That’s what we all expect. When we asked Sorelle about her creative process, and what she keeps in mind while crafting her videos and photography, she surprised us with her fresh perspective.
“I’m going to make everything around me beautiful that will be my life”. I fell in love with the idea that everything could be beautiful, I’m not talking luxury, I don’t know, there’s just beauty in everything and I just try to capture it. “
Stay up to date on all her channels together with other million eyes awaiting her next moves with very prominent brands.
Sorelle’s official website: http://www.sorelleamore.com/
Sorelle Amore’s Master Preset Collection- Hipster AF: https://sellfy.com/p/ZhQD/
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Editor & digital product enthusiast. She likes to re-think the obvious. Advertising is an art and a science and she loves both.