7 real ways to make money as a music producer in 2024

By Ritvars Lauza read
22 May, 2024
7 real ways to make money as a music producer in 2024

Are you a music producer looking to turn your passion into a full-time career? In this article, we’ll unveil the top seven ways to make money as a music producer, including strategies embraced by successful artists in 2024.

Stick with us until the end to find out how to turn your passion into profit. We’ll also introduce you to Sellfy and all the tools you need to thrive in today’s competitive market:

Sellfy’s digital subscription feature, Buy Now link integration in Soundcloud, limited downloads to protect your digital content, and the ability to sell merchandise with print-on-demand (POD).

So, let’s dive in!

7. License your music

Licensing your music means that you register your work and get paid when it’s used by third parties, either played on the radio, used in a YouTube video, commercial, or TV show.

There are several ways you can make extra money by licensing your music – here are two of them:

One: register your songs with a Performance Rights Organisation (PRO) of your choice, then make them publicly available.

When your songs are public, third parties can play them on the radio, TV, etc. PROs track when your music is played, then help you get paid for the usage of your work. It basically means copyrighting your work, then entrusting organizations within the PRO network to monitor its use and make sure you receive your money.

Two: license your work via music marketplaces and libraries. 

Music libraries and marketplaces are places where other artists – marketers, filmmakers, performing artists, etc. – look for music to use in their work.

Once your music is listed, you earn money every time someone buys a license – or simply, permission – to use your loops, beats or songs.

There are different sorts of music libraries that differ in terms of what genre (eg., pop, hip hop, electronic, etc) and/or type of music (eg., commercial singles or video game music) they specialize in. To save time, make sure you focus on marketplaces where people look for the type of music you make.

Some of the marketplaces that are already popular for music publishing:

  • Bandcamp
  • Splice
  • Songtradr
Producer Harris Cole sells his sound packs on both his Sellfy store and the sound platform Splice.

Services like these also monitor the use of your music online, and, if your work is used by someone who hasn’t purchased the license, you have the right to file a lawsuit for a copyright violation.

6. Play live gigs

A lot of electronic music producers, as well as hip hop music and EDM producers, make most of their money by playing live shows. Besides earning money, live gigs also allow them to connect with their fans, build their personal brand, and create buzz around their music.

So, if you know how to DJ and if your music is a crowd-pleaser, consider performing live. Start with approaching local bars and nightclubs, then try to expand into outer regions.

But –

Before you get out there, be ready to hustle. Building up your personal proven track record takes time and you may be required to play shows for small fees at first.

Once you start getting your shows booked, make sure you film your live performance and upload it on social media like YouTube, Facebook, Instagram, etc.

It’s a great way to show people what your live performances look like, and motivate them to come and see your next show.

Many bar owners and event managers may also require you to share recordings of your previous performances. That helps them understand how you perform and engage with the audience, and then understand if you’re a good fit for their venue or event.

Record producer Mxxwll’s live show.

5. Monetize your YouTube channel

Putting time and effort into your YouTube music channel pays back – literally. If you have your own YouTube channel with a decent follower base, you should start making money off it.

Start with turning on ads. Then, regularly upload new content.

In 2018, US advertisers spent $3.96 billion on YouTube ads. The video streaming platform is rapidly becoming one of the most popular advertising platforms, along with Facebook, Instagram, and Google.

As a YouTube channel owner with at least 1000 subscribers, you can earn a part of that advertising money by turning on ads. From then on, your viewers will see third-party ads on your videos, and you’ll be earning a percentage of the ad spend. Once you’ve made $100, you’ll receive a payment to your bank account.

Add links to YouTube video endscreen

In fact, with this YouTube income calculator, you can check how much money you could be making with your channel. 

The bad news, however, is that you need approximately one million views to make $1000 – $2000 from YouTube content. To get those million views you have two options – either upload one video and hope it will go viral, or you can regularly upload new videos and make them collect those views together.

Use YouTube’s content ID to track your music.

Content ID is a digital fingerprinting system that tracks when your copyrighted music is used in videos that are running ads. If the system finds a match, it notifies the author who can then decide whether to monetize that video or block it.

If you decide to monetize the video that uses your copyrighted music, you’ll be earning a portion of the advertising money that the video is making. Depending on who uses your music in their videos, you can make from zero to thousands of dollars per month.

The fact is, up until now, YouTube has paid out more than $3 billion in ad revenue to content creators. Don’t miss out on that money – all you have to do is register your music with YouTube.

Other ways to monetize your YouTube channel

There are many other ways you can make money as a music producer. To name a few:

  • paid partnerships
  • affiliate sponsorships
  • selling your digital products (songs, beats, etc.) via YouTube
  • and more

4. Teach people music production

Information products were huge in 2023. There are two reasons for that:

  1. There’s big market demand.
  2. You can sell them digitally.

Plus, information products are one of the easiest products to sell

You’ve got the skills. Others are interested in learning them. See where we’re going?

Here’s the thing:

Today, education is a trillion-dollar industry. And it’s growing – experts estimate that the market will reach at least $10 trillion by 2030, and e-learning will take a significant role in it.

Moreover, people are eager to learn new skills – something they’re interested in but was not taught at school. Music producing is one of such skills. So, if you’re doing what you do for some time and have valuable lessons on how to navigate the music industry, share them with those just starting out their careers.

There are many ways you can teach music production. Do seminars, organize meetups, write ebooks, create online courses and tutorials… Sell your knowledge on online learning platforms like Skillshare or Udemy, or directly through Sellfy, like Farai The Producer does it:

Here’s a pro tip:

Even though your experience and knowledge are unique, there is plenty of competition. So, think of your other skills outside of music production that can add extra value to your courses.

Are you great at networking? Then teach people how to establish valuable contacts in the music industry. Know a thing or two about PR? Teach music producers how to get media attention. Got other skills? Think of how they relate to music producing, and you’ll have your unique angle.

3. Offer your services online

Another way to make money as a music producer is by selling your services and skills, such as:

  • mixing
  • mastering
  • recording
  • editing
  • composing
  • etc.

Look – there’s a plethora of musicians, ad creators, and other artists who need help with things like music production, ghost production, audio editing, recording, and more. The question is – where exactly do you find your first gigs? Here are a few options:

One: Register on an online marketplace for freelance production services, such as Fiverr, Upwork, or SoundBetter – a platform specifically created for mixing and mastering engineers, producers, and music performers.

Two: Let people know you offer such services through your social media channels, as well as tell your friends. You never know – maybe they’ll meet someone looking for the exact skill you offer and will be able to recommend you. And nothing (nothing!) works better than a personal recommendation.

Three: Add a section on your website that outlines what services you offer, along with a contact form that allows people to easily reach out to you.

Music lesson store example

The more services you can provide, the easier it will be for you to get a gig. That’s because it’s always easier to hire one person who can do several things, than to work with many people each doing just one thing (unless you’re world-famous for that one thing you do better than anyone else).

2. Sell your merch

RIAA has reported that the global music merchandise market was worth $3.8 billion in 2020. To put that in perspective, 2020 box office revenue for the top 100 tours totaled only $1.2 billion worldwide due to the COVID-19 pandemic.

Selling your merch is an additional revenue stream besides making money producing music. Start an online store and sell t-shirts, hoodies, hats, badges, and other merch with your branding to potential clients.

Here’s how to sell your merchandise online in three easy steps:

Step 1: Come up with a concept

Most probably you already know who your target audience is. So, you can go straight to deciding what kind of merch you’re going to offer them.

Here’s a list of the most popular custom merch products:

  1. Clothing (t-shirts, sweatshirts, hats, hoodies, leggings, socks)
  2. Accessories (bags, stickers, phone cases)
  3. Home goods and decor (wall art, mugs)

It’s safe to say that t-shirts and hoodies will never go out of demand. According to Statista,  the most popular online shopping category is clothing. 

That said, out of all the custom clothing items, t-shirts and other wearables are something your fans will expect to see on your merch shelf. Plus, wearable merch won’t just drive income from sales but also serves as a walking billboard for your band.

Step 2: Design your merch

While the design is the most fun part of the process, it’s also one of the most problematic ones. 

Luckily, we’ve created a thorough guide on how to design merch that stands out and sells well.

Here are some merch design ideas that you can use:

  • your logo
  • your brand name
  • your slogan
  • lyrics from your song
  • catchphrases your fans will recognize
  • anything else that represents you as an artist
merch store
DJ Carlo Atendido’s a great example of how to create a stylish merch collection with just a logo.

If putting your logo on a t-shirt seems too basic, there are plenty of other ways to bring your design ideas to life, whether you have a design background or not. 

For example, you can easily create your own design with tools like Canva, Desygner, and PIXLR, or hire a freelance designer on platforms like UpWork, Fiverr, and 99designs.

Step 3: Start selling your merch

If you’re looking for an affordable all-in-one eCommerce solution where you can create and sell merch alongside your other products (digital or physical), you’ll find Sellfy a perfect fit. Plus, it comes with a built-in print-on-demand service!

sellfy print on demand range-2

With Sellfy’s print on demand (POD), you won’t have to worry about keeping an inventory, bulk orders, and unsold leftovers. Fully automated production, fulfillment, and shipping make Sellfy the best service for creating and selling merch.

1. Make money producing beats and selling them online

Selling your beats online is probably the most obvious [way to make money as a music producer] because it’s your biggest asset,says producer Curtiss King.

And he’s right. Beats, loops, samples, and other music you create are great products to sell online – you create them once, then sell them over and over again.

Nowadays producers are selling their drumkits, they’re selling their loops, sound effects – any sounds that they create and that they want to share with the world. This is an opportunity for you to make money,notes music producer DECAP.

And according to people in this music industry, there’s good money in there. It’s been calculated that the beat selling market generates at least $30 million in revenue every year. If you weren’t sure it’s possible to make a living selling beats, you shouldn’t doubt it anymore.

So, how do you make money off beats?

Step 1: Create a beat, then price it.

The obvious first step is to have beats to sell. Most probably, you already have a hard drive full of beats, in which case go through what you’ve already created and select your best pieces.

Sellfy Tip
You can sell your beats separately or pack them together with other sounds you’ve created, like samples, loops, drumkits, etc.

Once you’ve come up with a product to sell, come up with your pricing. Generally, beat prices range from $19 and up, depending on factors like quality, uniqueness, personal branding, etc. Do some research and see what prices offer other producers who are as far in their careers as you are.

Sellfy store — Sell music
The Nathan is a group of producers who sell their beats and other sounds via Sellfy.

Step 2: Set up your online store.

The easiest way is to sell your beats with Sellfy. Hundreds of famous producers sell their sounds with Sellfy because it’s easy to set up and customize, besides it allows you to embed a shopping cart to any website.

There are alternatives, such as digital production marketplaces Beatstars and Airbit. However, their free versions may require you to share your profit (up to 30%) or limit the total number of beats you can upload. Besides that, the marketing and personal branding options are rather limited in these platforms, but that’s something your revenue will highly depend on.

Step 3: Market your digital products.

Once your online store is up and running, you can start promoting it to generate your first music sales. How do you do that?

  • Share on your social media
  • Share on niche forums and Reddit groups
  • Comment under relevant posts on social media
  • Write a guest blog post that mentions your store
  • Reach out to your network and let people know you’ve made your beats for sale
  • If you have an email list, send out an email; if you don’t, start growing it – email marketing is proven to be one of the most effective marketing channels
  • Invest in paid ads

FAQ: making money as a music producer

How much money do music producers make?

The amount of money music producers make varies greatly depending on their level of experience, the type of music they produce, and their success rate. According to a survey by Berklee College of Music, the average salary for a music artist in the United States is around $55,000 per year. However, top producers can earn millions of dollars per year by working with successful artists and negotiating lucrative deals.

How can I sell my beats?

You can sell your 3D models on platforms like Beatstars, Airbit, or Sellfy. Sellfy is a great choice with a user-friendly interface, easy online store setup, secure payments, marketing features, and global reach.

How do you price your music?

Pricing music can depend on several factors such as the length of the song, complexity, and the intended use. For example, music licensing and royalty fees for commercial use can differ from personal use. It is important to research music industry standards and consider your own value as a musician. Sellfy’s marketing tools can also help you to create special offers and discounts for your music business.

Related topics

Monetization ideas Music
Ritvars is the marketing lead at Sellfy. With over 6 years of experience in online marketing & eCommerce, Ritvars shares his knowledge in Sellfy blog. He is inspired by the success of Sellfy creators and is passionate about finding new ways how he can help them succeed.