We really wanted to let your personal brand shine and give you the best tools to reach and retain your audience, so we added a couple of new options and tweaks to your store page functionality. The changes have been there for a little while as we introduced them gradually and you may have already noticed some of them.
What has changed?
Categories make browsing products more convenient
You can now sort products in categories and let customers browse them on your storefront. Hooray! This was one of the top requests from you for a while, and, oh, we see why. It is crucial to communicate clearly to your buyers what you sell and to offer them a way to browse your products quickly.
How to make it work? There are two ways to implement this: create new categories when adding a new product or manage them separately in the Categories section. To get this going, head to the Store features section and activate the Categories menu. If you have a lot of products, your buyers will thank you for this!
Above the fold social icons let you engage your customers across all your channels with ease
Your social icons are now displayed on your store header. It might seem like a tiny change, but it cannot be underestimated. The new location of the icons will let your customers access the content that you create on your other channels more easily.
Why is this important? The more a person engages with your brand in different ways, the more likely they are to become a loyal customer. We’re excited to have you try this small, but weighty change to engage, retain and grow your audience even more.
How to make it work? Go straight to Customization to put all your relevant social links up there. Your customers want more of you, so give it to them!
The new E-mail subscription form lets you build a potential customers’ list
Previously, a new email was added to your email marketing list after a sale was already made. Now you also have the opportunity to collect potential customer or lead emails and send them engaging content.
Why is this important? It’s no secret email is still one of the most effective channels in reaching audiences. Especially so when the addresses you collect are given to you voluntarily. If you get a subscriber via this form, they are both, interested and expecting to hear from you. Keep your audience informed, in the loop and potentially convert them into buyers. Sounds pretty sweet, right?
How to make it work? The e-mail subscription form is enabled by default and you can adjust your preferences in the Store features section.
If you haven’t done any of the above yet, don’t wait, take a look at your store page, go to the appropriate settings, play around and decide what works best for your brand and your products.
Over to you.
What do you think about this new update? Is there anything missing? Let me know in the comments below. I am here to listen.