How to make money on Twitter selling your own products in 2022

By Ritvars Lauza read
How to make money on Twitter selling your own products in 2022

What’s better than earning money by doing something you usually do for free? Not much. That’s exactly what you can do when you turn your loyal following on Twitter into something that provides you an income.

You might have heard about or even seen people monetising their Twitter accounts. In this post you’ll learn exactly how it can be done through a rather unused angle – selling your own digital products.

Can you make money on Twitter in 2022?

Yes, you can. Twitter is not a bad place to make money online  in 2022. There are several ways to do this. I’ll briefly describe them below.

  • Ads

Twitter recently rolled out a new creator studio this past summer that has tons of new features, one of them being the ability to monetize tweets and videos.

All you have to do it visit the media studio and apply to see if you are eligible. From there, you just tweak a couple of settings, such as what kind of ads you want shown with your content, and you will get paid when they roll before your video or tweets. This makes it super simple for all kinds of Twitter accounts to start making money.

In fact, your Twitter account doesn’t have to be a personal or business account to make money from ads. Several Twitter parody accounts have done really well sharing jokes and memes and make good money through ads alone.

  • Sponsored tweets

If running ads isn’t your thing, you can always start selling sponsored tweets. Reach out to brands you love and use and tell them what benefits they’d receive by paying for a tweet to your audience. With sponsored tweets, you receive a payment for each tweet. With a large enough audience, sponsored tweets could really add up!

  • Affiliate  marketing

You could also get into affiliate marketing by signing up for affiliate programs that feature brands you know your audience will love. Tweet about products and services using your personal affiliate link, telling everyone why they should buy it. When your followers click the link a make a purchase, you will earn a small commission for directing them to that product or service.

  • Selling your own products

While all of these options for monetizing twitter are great, nothing compares to selling your own products. In fact, this is the best way to make money on Twitter because you can keep the entire profit and you are in complete control! Your followers are already following you because they like and what you do, so why not make money from that?

Keep reading to learn how to make money on Twitter by creating and selling your own products.

How to make money off Twitter?

Step 1: Decide on niche

Having a niche is very important. You can’t be successful without one. Everyone has different interests and opinions, so one message does not fit all. The best way to know your message is effective is to have a niche because a niche allows you target a specific group of people instead of trying to reach everyone.

Your niche can be whatever you desire! Make sure it is something you have interest in or are passionate about such as RPG video games, music production, or travel photography. From here, you can set yourself up as an expert in this niche.

Use Twitter to show how easily you can beat levels in your favorite video games, stun your followers with breathtaking scenic images, or  create mixes or share your samples that make people want to get up and dance. Once your followers start to see the quality of your work and high skill level, they will trust the products that you are selling.  

Step 2: Create the perfect product for your niche

Next comes creating the product you will be selling. The kind of product you make depends on your niche.

You want it to be something you know your target audience wants and/or needs. Such as a photographer selling Lightroom presets to other aspiring photographers or a producer selling samples, drumkits to other DJs.

If you don’t know what kind of product will sell, sometimes the best thing to do is just ask.

Don’t be afraid to tweet your followers and ask them about potential products and if they’d buy one. (I’ll talk about this more below in the article).

Step 3: Pick an online store to sell your products

The right online store is just as important as creating the perfect product. You want to choose a platform that caterers to your needs as a seller.

There are a lot out there, so make sure to read up on all the benefits of each. For example, a platform like Sellfy is great if you have never setup an online store before.

A Sellfy store only takes a few minutes to set up, offers instant payouts, and works with PayPal.

It has everything you need to sell products on Twitter without all the confusing details you have to worry about when starting from scratch. Sellfy even allows you sell subscriptions.

You easily build a store for your products in Sellfy. Try Sellfy 14 days for free.

Step 4: Promote your products on Twitter

Now this is where Twitter comes in. After you have your store set up and your products listed, you can start making sales on Twitter! There are a variety of ways you could sell your products on Twitter. The most straight forward is posting about them.

Simply post when you launch a new product, remind your followers what you are selling, or even reply to threads where your product could be a related topic. Always remember to include the link in your tweets. And putting a link to your store in your bio is always a good idea, as well.

Another way to use Twitter to promote your products is by using sales and discounts. Promoting a coupon code or a specific discount that you link to can significantly increase the amount of traffic and sales your product gets. After all, who isn’t interested in saving money? Offering upsells once they get to your online store can help also. These are features that Sellfy makes easy, as well.

Bonus: How to come up with the right product?

Coming up with the perfect product doesn’t have to be complicated and take up a lot of time to create. In fact, you may already have the right product to sell. Think about anything you have created just for you to use.

This could be a photography preset, a design template, or even a craft pattern. Any of these are a sellable product! To make money from these, all you have to do is set up your store and upload your products. You could start making money in an hour!

Or, if you don’t have anything like these examples created, consider repurposing content into a sellable product. Take a series of blog posts and compile them in a helpful ebook. Take a video tutorial and break it down to a visual pdf guide. Start thinking about the things you already do on a regular basis because you might not realize how many products you already have at your disposal. This is also great for saving time because you would be killing two birds with one stone.

Here are some great examples of Sellfy sellers creating perfect products for their audiences and using Twitter to market them:

SoaR Mixo posting about new product

SoaR Mixo is a graphic designer who makes graphics and templates that are sleek and modern.

These products are great for anyone who is looking to create a sleek branded image over multiple platforms.

They promote their products on by announcing news, such as sales and, in this case, a new product launch, to their 27K Twitter followers, or potential customers.

D.Sanders launches a product for new producers

Sondaehyun is a music producer and DJ who sells drum kits. In this particular tweet, he announces a new drum kit made specifically for new producers who are just starting out.

Instead of just letting this tweet fall further in his feed, he pinned the tweet to the top of his profile.

Now everyone who visits his page, whether its 2K+ followers or potential new followers, will see his product and store.

Refers to Bio

Koko is a freelance artist who sells a services of doing custom drawings in a unique cartoon style.

Whenever he completes a drawing, he posts a picture of it for his 8K+ followers to see.

After he gets people interested in his drawings, he has CTA in his bio followed by a link to direct them to his store on Sellfy.

That way anyone interested in a drawing who clicks on his profile will be able to order one easily.

Peter Mckinnon sells “his own style”

Peter McKinnon is a photograper and YouTuber who sells his Lightroom LUTs. He is highly popular with 315K followers and his products cater to other photographers and videographers who want to be like him.

This LUT pack he is selling is full of LUTs he uses regularly in his videos, so followers already know what they look like.

Using his own videos as an example helps viewers know what they are buying.

Radius Athletics (@RadiusAthletics) launches a new product for coaches

Radius Athletics sells basketball plays. Their niche caters specifically to basketball coaches, so they have their targeted audience’s attention.

They user Twitter to announce their product launches, just like this one, so their 8K+ followers are aware of new products and stay in the loop.

John Day D.(@pooh_baerchen) links to his design shop in Twitter BIO

John Day is a designer who designs and sell Minecraft skins and his Twitter is full of art. His products are for gamers and Minecraft players, and make parts of the game customizable.

He has over 3,000 followers that receive his tweets that are a good mix of personal posts and posts promoting his artwork. He leaves his store link in his bio at all times so new followers know that he has products for sale.

How many followers do you need to get paid on Twitter?

The best part about making money on Twitter is that you can have as little as 1000 followers to get paid. While having a lot of followers is a goal of many growing influencers, the key to making good money on Twitter is not the amount of followers you have, but how engaged they are.

If you are attracting quality followers in your target audience, then you will be able to sell more products to 1000 of them than you would be to 10,000 random followers who aren’t interested in your niche.

A user who is consistently getting hundreds of likes, comments, and retweets is more likely to make a sale than someone who has more followers but only gets a couple dozen. Consistent likes, comments, and retweets are signs of engaged and quality followers who like and appreciate what you are doing.

To increase engagement in your followers, start asking for it! Want more likes? Tell users to like a tweet if they like your product. Want more retweets? Tell your followers to retweet your tweet if they can relate to it. Want more messages? Ask questions for followers to answer.

Followers are more likely to engage with you when they know you are looking for it and have something specific to engage with. It’s also a good idea to reach out to your followers and engage with them yourself. Show that you appreciate their support by liking and retweeting their content, as well.

Don’t Stop With Twitter

Twitter isn’t the only platform you can use to make money! Your target audience isn’t exclusively on Twitter, so think about all the ones you may be missing by not selling your products on other platforms like Instagram, Facebook, and even YouTube.

You can drastically increase your potential sales by selling your products on other social media sites. Selling your own products on Instagram and earning from YouTube are both great strategies to use in conjunction with making money on Twitter to increase your income. Before you know it, you will have sales coming in from every direction!

Ready to get started selling your own products on Twitter? Check out our guide below for even more information on earning $1000 from your 1000 followers without using paid ads!

Related topics

Social selling
Ritvars is the marketing lead at Sellfy. With over 6 years of experience in online marketing & eCommerce, Ritvars shares his knowledge in Sellfy blog. He is inspired by the success of Sellfy creators and is passionate about finding new ways how he can help them succeed.