Let’s start with the basics:
Launch for your audience.
Search for a product that will fit your audience needs and wants. I’m sure you noticed how this contrasts with the usual approach – searching for an audience for your product.
Understanding who your people are and where they are is what will make your launch successful.
Start With Your Objective
First, set up a simple and achievable objective for your launch. Whether it’s 10 customers, 100$ in sales or 300 new emails collected. Then, work backwards from that number and create a product launch strategy to help you achieve this goal.
Really think about who are those people you call ‘my audience’ and where can you find more people like them. By setting an objective and figuring out a strategy for your launch you will be able to launch with focus. What’s more important, once you accomplish this goal, you will get your momentum going.
Validate (and FAIL) Quickly
If you’re not sure whether the customers will buy your product once you launch it, you’re doing “hope and a prayer” marketing. You’re hoping that people will like your product and praying that they will like it enough to actually buy it. Thing is, you can answer the “when I launch, will customers buy?“ question in advance.
Just test your product offering.
When Bryan Harris started Videofruit on April 29th, 2013, he didn’t dream of quitting his day job and supporting his family through his digital product sales. He didn’t have a product launch plan, or even a product. All he had was an idea.
That week Bryan discovered a way to make cheap explainer videos and decided to test if there’s a product opportunity for him there, by posting his offer inside a small Facebook group.
Forty nine people commented on those two posts. Bryan sent them all a private message to receive 25 responses. What he learned then about his audience enabled him to spend time on product that is guaranteed to sell. Turns out, nobody wanted to pay for the video.. they wanted to know HOW to make the videos themselves.
And so the idea for the Bootstrapper’s Guide to Explainer Videos course was born. He had and idea, very interested prospects, but one thing was still missing.. actual customers.
So Bryan was set to validate the idea for the course by attracting at least 3 people to pre-order it for $29. This would prove that people were not just being nice, or saying ‘yes’ because they wanted to jump out of the conversation with him. Again, he messaged all 25 of interested prospects and within the next 2 days, 19 of them purchased.
The result? $551 from 19 early customers – enough to start working on the actual course. And what’s more important, proof that his product will be successful once launched. Bottom line? It’s totally possible to launch with a tiny list by following this path set by Bryan Harry and his product launch process. But you don’t have to, because you can …
Find People With An Audience And Partner Up
When you’re only starting out, you will most probably find yourself in a situation where you don’t have any sizeable audience to speak of. Which means that you have nobody to launch to, as your target audience won’t know about your launch. If you launched your product and no one noticed, did you really launch?
You need exposure, an audience to leverage. How do you get the word out about your product launch to the right people? Visit websites these people visit and figure out ways to partner up with them.
There are so many ways to get people interested and then excited about your launch, so when launch day comes, they are already eager to give you money!
Over to You
Have you already launched your first product? Do you have any tips you want to share? Let me know in the comments section below.
Yuri is a Content Crafter at Sellfy. He’s focused on inbound marketing, copywriting, CRO and growth.