Here’s the deal:
Spending all your time on the product and leaving the title creation as an afterthought just doesn’t make any sense.
Without a descriptive and attention-grabbing title your product will lose up to 80% of its sales potential.
Just choose for yourself, would you rather pay attention to something titled “Brushes for Photoshop” or “9 Best Handmade Sharpie Brushes for Photoshop”.
That’s what I thought.
So how do you go about product naming in way that sells?
The same way MOST SUCCESSFUL creators are routinely doing it to come up with their product titles.
Remember the AIDA (Attention Interest Desire Action)
Let’s take a step back and consider the usual flow your buyers take.
First, you grab their attention with a compelling title or image.
Title like “Free Money” is very much attention-grabbing, but probably wouldn’t transform into any interest from the viewer.
Unless you intend to deliver on this promise of course.
So it’s important to transform this attention into interest by giving away just enough information for the potential buyer to want to click the product link and read more in the product description.
Naturally, product description and any additional images is where you craft the desire in the viewers mind, and the high-contrast visible “buy now” button is what stimulates the final step – action.
It’s useful to remember it whenever you’re trying to sell something, so this is not exclusive to product names.
How to Instantly Become a Better Title Writer
It’s simple, really:
Use power words.
You want your potential buyer to feel a certain way about your product.
That’s why pro marketers around the world have been using words like ‘bargain’, ‘discount’ and ‘free’ since the times of direct mail sales.
The best part?
There’s a lot more power words out there that you can use in your title.
Help your potential customer quantify the benefit you’re providing them by adding a number to your ecommerce product title.
Think about it:
Our brains can understand numbers more easily.
While all numbers work well in titles, use digits for maximum effect. For example, instead of “Nine brushes…” you should use “9 brushes…”
Upworthy’s Viral Title Strategy
You might be wondering:
How do websites like Upworthy and BuzzFeed manage to always create titles that are begging you to click on them?
Turns out, there’s actually a pretty ingenious process behind it all.
A process that can be used when giving a title to anything, not only an article or ebook.
You can follow this process too, all you have to do is this:
You need to write 25 titles for every piece of content (or product).
Once you accept the fact that most of your titles will be pretty bad..
..you realise that upon hitting the title number 17 you will start getting desperate and really begin to think outside the box.
Title number 1, 2, 3 … even 24 will be bad. But the last one, title 25 will be a gift from the conversion gods and make you a sales legend.
With enough practice, you’ll be able to write 25 titles in 15 minutes.
Over to You
You can sell more by making a few tweaks in your product’s name..
.. but you need to take action on what you just read.
I need you to do 2 things:
-) Grab a pen and pencil and write a descriptive product title with a power word and a number ;
-) Repeat the first step at least 5 times and pick the title that sounds the best.
I guarantee you’ll have a better product title after going through these steps.
The best part?
It will bring you more sales and take you less than 15 minutes to complete.
Are you still putting the first thing that comes to your head as a product title? Are you using some other technique, that is not covered in this article? Or can’t decide which title is the best? Let me know in the comments section below.
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