Done for you (white-label) digital products: should you consider PLR?

By Susanna read
18 Apr, 2023
Done for you (white-label) digital products: should you consider PLR?

Reselling white-label digital products is arguably one of the easiest and quickest ways to make money online. Should you go for it?

The benefits of reselling white-label products include: 

  • Having the ability to quickly sell multiple products without needing to invest in research and development;
  • The potential for higher profit margins due to lower costs;
  • The flexibility to customize and rebrand the products to fit your brand and target audience.

Moreover, there’s a wide range of white-label digital products to choose from—all with enormous passive income potential. It also gives you access to a ready-made customer base. And, the best part is that there’s no need to create your own products.

This could be an ideal option for someone who wants to earn extra money but has a hectic schedule that doesn’t allow for much free time.

If that sounds like you, keep on reading—in this article, we’re going to talk about how to sell PLR products, the five best platforms for finding PLR products, and more. So, let’s get started!

What are white-label (PLR) digital products?

White-label digital products, also known as PLR (Private Label Rights) products, are pre-made materials such as eBooks, software, courses, and other digital content created by one party and sold to another who can then resell the digital product with their their own branding.

This allows companies and individuals to offer digital products without having to create them from scratch.

They are popular for reselling because they are typically affordable and require little-to-no effort to create. This allows resellers to quickly and easily add products to their inventory.

White-label digital products can also be used for generating leads, or as a way to expand small businesses.

The legal aspects of reselling digital products

The legality of reselling white-label digital products depends on the terms and conditions set forth by the original creator of the product.

It is important to carefully review the license agreement and ensure that you are following all guidelines, such as providing proper attribution and not misrepresenting the product.

However, the good news is that most PLR platforms and creators will allow you to rebrand and modify the product for reselling, and keep 100% of the profits.

Also, most PLR platforms offer free digital products to resell and paid membership plans with different license agreements, so you can choose what plan suits you best.

But, before you go ahead and start reselling white-label digital products, it’s crucial to be aware of the differences between various reselling rights:

  1. RR (Resell Right). With RR, you get the rights to resell the product, but not the copyright. This means that you’re not allowed to modify the product. All you can do is resell the product as is. Plus, other restrictions may be laid out in the license.
  2. MRR (Master Resell Rights). With MRR, you get the master rights but not the copyright. In other words,  you’re allowed to resell the product (or the same rights), but you can’t change it in any way or form. In some cases, you’ll be allowed to apply for your own private label ownership in addition to the original copyright.
  3. PLR (Private Label Rights). PLR is a type of product license that grants you the most freedom. PLR entitles you to individual copyright and full ownership of the product. It means that you’re allowed to change it any way you want. There are also no restrictions when it comes to reselling the product.

As you can see, buying and editing PLR products is the safest and easiest way to resell digital products online.

Find digital products you can resell: 5 best platforms

There are several platforms where you can find done for you digital products to resell. Most of these platforms offer a variety of products such as eBooks, software, graphics, and more that you can rebrand and resell as your own.

To help you find a reputable source that aligns with your niche or budget, we’ve put together a list of the five best platforms that sell white-label digital products.

1. is the most popular one-stop-shop for white-label digital products. offers high-quality PLR content that can be used for various purposes such as creating eBooks, blog posts, courses, and more in various niches like health, self-help, and business.

The content is created by a team of professional writers and can be purchased individually or through monthly or annual membership plans with different download credits.

Here’s what their membership plans look like:

  • Pay-as-you-go (price: $27, 10 download credits)
  • 100 monthly plan (price: $129, 100 download credits)
  • 400 annual plan (price: $399, 400 download credits)
  • 1,500 annual plan (price: $899, 1500 download credits)
  • Unlimited plan (price: $1,999 one-time or $399/year, unlimited download credits) also offers various tools and resources to help users effectively use and market the content, including a content scheduler, social media graphics, and a private Facebook group for members.

2. is a marketplace that provides a wide range of high-quality and affordable PLR products that can be used for various purposes such as creating blog content, building email lists, and selling digital products.

These products include eBooks, articles, software, graphics, audio, video, and more, and are created by a team of experienced writers, designers, and developers who ensure high quality and originality.

The website offers a membership service that provides access to a large collection of PLR products, as well as a pay-per-product (marketplace) option for those who want to purchase individual products.

A unique feature of the marketplace is that you can search for products by personal niches like cryptocurrency, relationships, pets, travel, and so much more.

3. is a website that offers digital products that can be used for personal or commercial purposes: eBooks, articles, videos, software, graphic packs, templates, audio packs, and more, covering topics such as health, fitness, and business. offers several membership options: a free membership with limited access to free products and paid memberships (Gold Membership Plans) with varying levels of access and benefits (e.g. 3D eCover Creator, WP Sales Copy, and more).

Here’s what their Gold Membership Plans look like:

  • 3 months access (price: $39)
  • 1-year access (price: $69)
  • Lifetime access (price: $79)

The website also provides support and training for users to help them make the most of their membership and products.

4. offers a variety of PLR content: eBooks, reports, graphics, and templates. The content covers a wide range of topics—from personal development and health to business and marketing.

In addition to providing free access to PLR content (giveaway rights only, no re-branding), also offers a VIP membership program that includes exclusive content for re-branding, re-purposing, and reselling as well as training and support.

Plus, users get access to new PLR content each month, including tools and resources to help them make the most of their PLR content.

Here’s a summary of their membership plans:

  • Free (over 100 basic eBooks and articles)
  • VIP (price: $19/month, over 12,000 products to download)

5. is a valuable resource for individuals looking to start an online business or expand their current offerings with high-quality digital products.

The website has been in operation since 2006 and has a vast selection of PLR products (e.g. eBooks, software, graphics, plugins, music, and videos among others) available for purchase.

The website also offers a membership program, which gives members access to exclusive products and discounts.

Additionally, offers master resell rights, which allow customers to resell the resell rights along with the product. This means that the customer can sell the product and the resell rights to someone else, allowing them to also profit from the sale.

Here’s a summary of their membership types:

  • MRR membership (price: $19.97/month)
  • MRR membership three-month plan (price: $47 every three months)

How much do white-label digital products cost?

The cost of a white-label product can depend on a number of factors such as the complexity of the product, the level of customization required, and the number of licenses needed.

Some white-label digital products may have a flat fee while others may require a monthly or annual subscription. Some are even free. It all depends on the specific product and the platform you choose.

In terms of specific price ranges, it’s hard to provide an exact figure without knowing more about the product you’re interested in. However, white-label products can range from a few hundred dollars to several thousand dollars or more.

For example, the marketplace offers very affordable PLR products for purchase, starting from as little as $2.99.

Then, there are platforms that offer paid memberships that can cost as much as $1000+ depending on how many download credits you will need.

how much do plr products cost

It’s important to keep in mind that while the cost of some white-label digital products (or paid memberships) may seem high, it can ultimately save you money in the long run by allowing you to offer a product that you wouldn’t have been able to create on your own.

FAQs about reselling digital products

What are examples of PLR products?

PLR products are white-label digital products that allow the buyer to modify or rebrand them as their own. Examples of PLR products include eBooks, software, graphics, videos, courses, articles, and more.

Where to buy digital products to resell?

You can purchase white-label digital products on various websites such as,, and Master Resell Rights. Please note that when using PLR products, it’s important to review the license terms and ensure that you have the right to use and distribute the content.

Where can I find free digital products to resell?

There are many websites that offer free white-label digital products with private-label rights for you to resell. Some of the popular options include IDPLR and PLR Assassin. However, please ensure that you carefully read the terms of use and any licensing agreements before using or reselling any free digital products.

What are the most profitable digital products to resell online?

Some of the most profitable digital products include workout guides and recipes. In other words, educational products tend to sell best. This is evident by the fact that more than 60,000 Sellfy creators have sold at least one educational product, and have earned more than $100M in total revenue.

However, the key to success is not to resell PLR products that cater to the masses but to resell digital products to a specific target market. That way, your market will be more saturated and you’ll have less competition.

Some of the most popular digital product niches to resell online:

  • Fitness and weight loss
  • Food and nutrition
  • Dating and relationships
  • Health and lifestyle
  • Self-care and self-improvement
  • Wealth building and finance
  • Beauty and fashion
  • Parenthood and prenatal care
  • Beliefs or spirituality
  • Cultural integration or relocation
  • Travel, wanderlust, or digital nomad culture
  • Blogging or vlogging secrets
  • Art and graphic design
  • Music and musical instruments

How do I resell digital products?

We recommend reselling white-label digital products through your own website or an eCommerce platform like Sellfy so that you can have full control over your business.

With Sellfy, you can upload the white-label product file, set your price and selling terms, and start promoting your product to potential customers.

Sellfy provides a user-friendly platform for digital product reselling and handles secure payment transactions, automated delivery, and customer support. You can also customize your storefront, track sales, and manage your white-label products using Sellfy’s tools.

How do I manage social media marketing for my PLR products?

While many PLR platforms offer promotional tools and marketing services for their members, you can also use Sellfy’s built-in marketing features to promote your white-label digital products.

Some of these features include upselling, creating discount codes, offering freebies, setting up email campaigns and cart abandonment recovery reminders, and using social media integrations.

You can also utilize Sellfy’s affiliate program to have others promote your white-label products for you. Additionally, Sellfy provides analytics and insights to help you track your sales, grow your online business, and adjust your marketing strategies accordingly.


Susanna is Sellfy's Content Guru with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.