How to sell eBooks on your own website in 5 easy steps

By Susanna read
How to sell eBooks on your own website in 5 easy steps

Did you know that self-published authors like Amanda Hocking have made millions selling eBooks? 

If you’ve ever wondered why you should sell eBooks, there’s your answerit’s clearly profitable. Most social media influencers, creators, and entrepreneurs from all over the world have sold at least one eBook as part of their brand.

In fact, digital publishing has become so popular that, according to Statista, user penetration is expected to hit 15.9% by 2024. There’s never been a better time jump in on the trend and make money selling eBooks!

what people spend money on-min


Statista’s chart above also reveals that eBooks are one of the top information products that people spend their money on. Not only are they in high demand, but they’re also some of the easiest products to make. 

In fact, you don’t need to be a techie to create oneall you need is a computer, a topic, and the right tools. In this article, we’re going to guide you through the process of creating and selling your own eBook in just five simple steps. So, stay tuned!

Step #1: Prepare your eBook for selling

how to prepare ebook for selling

How do you write an eBook and sell it online?

The very first step is to pick a topic of interest. Ideally, you should choose something that you’re very knowledgeable or passionate about so that you can establish yourself as a sort of authority in a niche market. 

For example, you can write a step-by-step graphic design tutorial for beginners or a guidebook for digital nomads. Whatever topic you select, make sure there’s an actual market demand for it.

Write your eBook and proofread the content

write your ebook and proofread

To give you some ideas, here’s a list of the most popular eBook niches:

  • Dating and relationships
  • Pets and animal welfare
  • Self-care and self-improvement
  • Wealth building and finance
  • Beauty and fashion
  • Parenthood
  • Beliefs or spirituality
  • Art and design (e.g. creating lightroom presets)

Aside from a niche, you can also write fiction if writing and imagination are your strongest suits. Wondering about the best genre to break into? 

Here’s a list of the most popular fictional eBook genres:

  • Contemporary romance
  • Fiction about women
  • New adult and college
  • Coming of age
  • Mystery, thriller, and suspense
  • Paranormal and urban
  • Epic fantasy
  • Science fiction
  • Action and adventure

To get a more specific idea of what people look for, type in your niche in the Google Search bar and pay special attention to Google’s long-tail keyword suggestions.

ebook genre
In this example, Google’s suggestion reveals that people look for photography tutorial eBooks.

Once you’ve decided on a topic, it’s time to start writing with a word processing software of your choice, such as Microsoft Word (paid) or LibreOffice Writer (free). 

If you have a Gmail account, you can also use the free Google Docs for writing. Google Docs will also let you download and convert your document into a PDF file or EPUB format. Another great thing about Microsoft Word and Google Docs is that they both have in-built grammar checkers.

When you begin writing, it is advisable to create a clear structure for your eBook. Most eBook platforms will let customers preview the first pages before buying a book, so it’s important to maximize the content in the first pages.

A few ways to maximize the content for potential readers:

  • Make a short table of contents
  • Write a compelling introduction
  • Leave the reader with a cliffhanger

For tips on how to encourage people to download your eBook, I recommend these 7 lesser-known ways to generate leads using content.

And last, but not least, it’s important to proofread the content before you format and publish it. To see if your text is grammatically correct, download Grammarly’s extension (a free writing assistant) for your web browser.


Something else you may want to pay attention to is citing. If you use various sources in your book, Cite It In will show you how to add references correctly.

Other useful (free and paid) proofreading tools:

  • Proofread Bothighlights general errors.
  • Gingercorrects all types of grammatical mistakes, including punctuation, sentence structure, and style.
  • Hemingway Editorchecks the style and sentence structure.
  • After the Deadlinegives style suggestions as well as feedback on spelling errors.
  • WhiteSmokechecks the spelling, punctuation, grammar, and style mistakes.
  • LanguageToolfixes spelling and grammar mistakes in more than 20 languages.
  • ProWritingAid—is excellent for self-editing.  

If you’re willing to spend money on professional proofreading services, I’d suggest:

You can also browse Upwork’s best freelance proofreaders or Fiverr’s top freelance editing experts.

Design a kickass eBook cover

design a kickass ebook cover

Do you want your eBooks to sell like hotcakes? Then you must include images and create an awesome front cover! Studies have shown that people don’t just love compelling stories, but also visual content.

Here are the top free photo sites and graphic resources:

visual content


While the cover of your eBook is definitely important, the rest of the design matters just as much. Writing an eBook can be a bit of a challenge, but designing one doesn’t have to be. 

Here’s how:

You can actually download an eBook template. Yes, that’s right—there are hundreds, if not thousands, of free as well as paid pre-designed templates available on the internet.

Let me give you a list of platforms and marketplaces with ready-made eBook templates: 

  • Canva (free)—lets you create high-quality eBooks and add content, images or graphics.
  • Beacon (free)—gives you premade eBook and PDF templates.
  • Creative Market (paid)—has a stunning selection of designer templates.
  • Etsy (paid)—offers every type of designer template you’ll ever need.
  • Microsoft Office (free)—has premium customizable templates for Microsoft Word.
ebook templates
A selection of eBook templates on Creative Market.

Pro tip: If you decide to purchase from Creative Market or Etsy, make sure you have a Canva account or the free trial version of the Adobe InDesign software. Pay close attention to the product descriptionmost designer templates on these marketplaces will only work with one or the other. 

For instance, templates meant for Adobe InDesign use the INDD file format. Some sellers also include video tutorials, so you won’t have to figure out how to use Adobe InDesign on your own.

To find out more about design, head over to our article on 8 free and paid ways to create a kickass eBook cover.

Format your eBook for publishing

format your ebook for publishing

After you’re done with the writing and the design, you’ll need to convert your document into a PDF or an eBook format. 

You can convert with Google Docs, a word processing (Microsoft Word, LibreOffice Writer) or design software (Adobe InDesign), or a free tool like SmallPDF. The latter two are also secure and use SSL encryption, so you won’t have to worry about anybody stealing your document.

When it comes to formatting, readability is crucial—the text you’ve written and the color scheme should be easy on the eyes. Don’t use more than three headings (H1, H2, H3) and try to stick to short paragraphs. 

Another factor that determines readability is the body font. Writers normally opt for Verdana or Ariel at size 11 or 12. But, if you’d rather have something else with more character, you can try Caslon, Garamond, Georgia, Helvetica, Baskerville, or Palatino. These are some of the best fonts for reading, as is evident by how frequently they’re used in published works.

For more on formatting, have a look at 7 money-sucking book format mistakes to avoid.

Step #2: Create a Sellfy store and upload your eBook

create a sellfy store

We’re one step closer to selling your eBook! But, one thing remains:

Where can I sell my eBook?

The choice usually falls between an eCommerce platform vs a marketplace. So, what’s the main difference between the two? 

A marketplace is good for exposure, but bad for a number of reasons like too many competitors and not having control over the platform. 

An eCommerce store is a great choice for someone who wants to be their own boss and have complete control over their store (from product pricing to customization, and so much more) without unnecessary fees or regulations. 

The only downside is that it can be a little tricky when it comes to search engine visibility. But, in most cases, it isn’t much of an issue when you already have followers. Even if you don’t, you can always use SEO, marketing tools, and social media platforms to spread the word.

salt in our hair ebook-min
Sellfy seller Salt in Our Hair’s highly popular eBook.

Now, let me ask you something:

Do you want to receive instant payments? Do you want to own a simple all-in-one eCommerce solution that is fully customizable and mobile-ready?

If your answer is yes, then you’ll love Sellfy. The best part? Your eBooks get automatically delivered to your customer and the files can be as large as 10GB.

ebooks sold on Sellfy
More popular eBooks sold on Sellfy.

Sellfy has everything you need to create an eBook store website:

Do you want to give it a try? Then let’s get right to it!

The steps to open a Sellfy store:

  1. Start with a 14-day free trial to get a better feel of Sellfy before you choose one of the four available plans (including a free one) that fit you best. There are no hidden fees or costs. Plus, you can always upgrade your account at any time—this will give you access to additional features.
  2. Customize your store, upload your eBook, and make sure you give each and every Sellfy feature a try during your free trial.

Download the Sellfy mobile app in the App Store or Google Play to get an overview of your sales data, analytics, and order history. The app will also notify you of new orders and send useful reports.

Step #3: Monetize your eBook with the right pricing

monetize your ebook with right pricing

Wondering how much money you can make selling eBooks?

It actually depends on two things: your marketing strategy and product pricing. This can either make or break your business. 

Let me explain:

Writing and designing your own eBook can lead to additional costs, e.g. design or proofreading services (unless you stick to the free stuff). So, if you severely underprice your product, you’re not likely going to make enough for your business to be sustainable. On the other hand, overpricing your product might discourage customers from buying.

So, how do you find the right pricing balance? Let’s briefly discuss a few strategies.

ebook pricing


One of the most common strategies is average market pricing.

This will put you in the same category as your competitors. Your product will be neither cheaper nor costlier than the average pricing for an eBook. It’s a safe choice for targeting a large audience that buys at the average market value, but also tougher because it’ll set you up against your competitors.

Personally, I wouldn’t recommend starting off with average market pricing. 

Here’s why:

When your product has the same price as your competitors, people will end up evaluating your product by quality or brand popularity—they’ll draw comparisons and then pick the eBook that appears more attractive. In other words, it’s harder to cut through the competition, especially when your competitors are popular or have a solid reputation.

A far more effective strategy is to either price your product above the market average or below the market average. 

Here’s how to do that:

  • Increase your product value (but keep the average price) to set it above the market average. For example, you can add a bonus gift to the product, unique freebies, or a cool offer. This will make your eBook seem more enticing.
  • Decrease your product price (but keep the quality) to set it below the market average. For example, let’s assume that the average price for an eBook is around $10. So, if you decrease it to $8-9, you might just gain more customers. But, keep in mind that this strategy isn’t likely to be profitable in the long term. Our article on pricing strategies explains why.



Another strategy you can try is discount pricing.

In other words, you set a higher price for your eBook than the average market price, and then do occasional sales or special deals. You can use this method during the holiday season when people are more likely to shop on the internet.

To evaluate which strategy you should ultimately go for, I suggest doing market research by googling your competitors, checking their social media pages, or browsing other eBook stores. This will help you figure out how to price your product.

Step #4: Embed the eBook to your website

Sellfy embed

Already have your own website, e.g. WordPress? Then you can use Sellfy’s embed feature to sell an eBook on your blog!

Here are all the embed options Sellfy offers:

  • Buy now—a button that can be added to your site to sell your eBook. You can pair it with your own site design, product images, and description. 
  • Product card—this will feature the whole eBook on your site along with the description, a “buy now’ button, and uploaded images. You can customize it on Sellfy and embed the code to your site.
  • Store view—this will add the entire Sellfy store page to your site and is a great option for selling more than one eBook.

The best part about the “buy now” button is that your customers won’t be redirected away from your site. They’ll be able to stay for the whole checkout process and complete their transactions in a pop-up window. 

In addition, if you combine “buy now” with the shopping cart button, your customers will have the option to add multiple items to their cart. How convenient is that?

What’s more, if you’re selling different variations of your eBook, they’ll get a dropdown menu with all the product variants. At the checkout stage, customers can then review their order as well as any tax charges. If you’d like to give the embed feature a try, we have a very detailed tutorial on our site.

Step #5: Drive sales with Sellfy’s marketing tools

sellfy marketing tools

And last, but not least, you’ll need to promote your product!

If you’ve signed up with Sellfy, you’re in luck because we have the best marketing tool stack for you. With the help of our in-built features, you can come up with a great marketing plan.

But, first, let’s cover the top two social media platforms for driving sales:

  • Instagram—according to Statista, more than 200 million Instagrammers visit at least one Business Profile daily. 60% of them do it to discover new products and 90% of accounts follow a business on Instagram. Instagram’s great for promoting visual content. You can use IG to create quality photos, reels, and videos of your eBook, or promote with paid ads. Follow our guide on how to sell on Instagram with PayPal to learn more.
  • Facebooknot as visual as Instagram, but just as popular. You can use the platform to promote your eBooks with targeted ads and marketing campaigns. For instance, many entrepreneurs will create a Business Facebook Page or Group for their followers. Use this to your advantage so that your brand pops up in Google Search results. If you’re using Sellfy, check out Sellfy’s Facebook integration.

Now, let’s get to the part of how Sellfy’s tools can help you sell more eBooks.

Email marketing

email marketing sellfy

This is a very powerful tool for targeting specific audiences. You can choose between four customizable email campaign templates: product launch, product discount, product update, and custom message. Use these templates to inform your followers about new product launches, discounts, or updates.

When you head to your Email Marketing section, you’ll find statistics about each campaign that you send out, such as open rate, click rate, and so much more. It’s also possible to set up an integration with other email marketing services like Mailchimp, ActiveCampaign, etc.

Marketing tactics to use:

  • Create a flash sale that’ll grab customers’ attention and then release it when the timing is right. Don’t forget to stress the hard deadline so that it won’t be missed!
  • Send premium email content to increase engagement. Make it informative (eBook sneak peeks, blog posts), interactive (online quizzes, games, apps), or visual (infographics, product videos, live streams).
  • Send out a “coming soon” email to your customers to get them excited about an upcoming product launch. Make sure you also announce it on social media (Instagram, YouTube, Facebook, Twitter, etc.) to get maximum engagement. 
  • Announce a viral giveaway or social media contest to create hype around your eBook. 

Need more ideas on how to launch your product and keep your followers in the loop? Head over to our article on 10 effective product launch ideas that work.

Analytics, discounts, and Pay What You Want pricing

sellfy analytics

We recommend using the Sellfy Analytics tool to understand how your business is performing and what really drives your sales. 

To view the statistics, log into your account, and navigate to Overview > Analytics. You’ll be able to see the data for the last 30 days (store visits, purchases, conversions, and overall revenue) and keep track of your sales, best-performing products, etc.

Marketing tactics to use:

  • A sale or a discount for a certain product or service
  • Running Facebook ads or an email marketing campaign
  • Sharing your product or store page link on social media
  • Changing or updating your product description
  • Launching a new product or service

Aside from analytics, we also offer the Discount Manager tool for Sellfy users who want to create promotional campaigns, sales, and coupon codes.

As a Sellfy seller, you can also add or embed the following on your store:

  • Facebook Live Chat so your customers can talk to you directly
  • Zapier to connect with more than 1,000+ apps and streamline your sales, marketing, and customer management process
  • Interactive previews of your products (YouTube, Vimeo, SoundCloud) etc. 

Another marketing tactic you can use is the Pay What You Want pricing (PWYW). Studies have shown that the PWYW pricing is very effective for last-minute sales, so why not give it a try?

With Sellfy’s PWYW feature, you can set a minimum price threshold and give your customers the freedom to decide how much they should pay.

Cross-selling and upselling

use cross-selling and upselling

This marketing tactic is one of the best ways to increase order value. Upselling is about giving your customers the chance to buy a higher-end product than the one they had chosen, whereas cross-selling is about offering complementary products.

Studies have shown that upselling works in 60-70% of cases. Sellfy’s upselling feature will work on your store pages as well as individual product pages. It’ll let you:

  • Leverage your store revenue and customer experience
  • Offer exclusive deals or related products

To enable it in your store, log into your account, and go to Marketing > Upselling.  Then click “Add new upsell”. If you’re selling on Twitter or Facebook, you can also include ad pixels to create ads for your store and track their performance.

Here’s how it works:

When a customer buys a product that is linked to the Upselling feature, they’ll get a pop-up window that displays the other exclusive product deal. They’ll then have the option to either decline or accept the offer. 

Use this marketing tactic to your advantage and create an attractive eBook package deal. As a bonus, you can also write an optional message for the pop-up window, e.g. “special eBook offer just for you—50% off!”

If you need even more marketing tactics and examples, have a look at our 6 product promotion strategies article.

Over to you

Are you ready to become the next Amanda Hocking? Keep checking back with our five-step guide and you’ll slowly, but surely, be on your way to figuring out what works best for you and your business.

With Sellfy’s in-built marketing tools and tips, we believe you can make anything happen. Let us know how you’re doing in the comments below—we’d love to hear your success stories!

Susanna is Sellfy’s Content Guru and Editor in Chief with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.
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