In today’s competitive job market, having a standout resume is crucial. As a graphic designer or entrepreneur looking to create and sell resume templates, it’s important to understand what makes a template truly exceptional.
In this article, we’ll explore four valuable tips to help you craft best-selling resume templates that capture attention and impress employers. We’ll also look at whether you should sell resume templates on an online marketplace or an eCommerce platform.
How to sell resume templates with Sellfy
If you want to start selling resume templates, you’ll need an eCommerce platform that ticks all the boxes:
A secure payment processing system, automated file delivery, and a user-friendly interface to track your sales performance.
Sellfy is one such platform that offers all of the above and more.
Not only does it provide a seamless experience with automated file delivery, but it also comes with powerful marketing tools like email campaigns and discounts to help you expand your customer base.
What’s even better? You have the freedom to customize your store and showcase your resume templates in the best possible way.
And, last but not least, Sellfy ensures instant payouts and allows you to keep 100% of your hard-earned money!
So, if you’re interested in using Sellfy as your eCommerce platform, then keep reading to learn more.
To begin your Sellfy journey, you have two options:
A 14-day free trial or selecting a subscription plan. Opting for the free trial allows you to explore Sellfy’s features and assess its suitability before making a paid commitment.
Just remember that if you want to start raking in those payments, you will need to upgrade anyway.
Sellfy has three different subscription plans to match your needs:
- Starter—perfect for creators who want to sell as many resume templates as they want, access 2000 email credits, and enjoy the perks of a custom domain.
- Business—ideal for creators with booming resume template sales. You’ll get a white-label store, store design migration, cart abandonment tools, product upselling capabilities, and 10,000 email credits.
- Premium—tailored to creators who dominate the resume template market. With this plan, you’ll benefit from product migration assistance, priority support, a whopping 50,000 email credits, and additional promotional tools to showcase your templates.
To sign up, you will need to enter your first name, a valid email address, and create a password. Once you’ve started your trial, it’s essential to verify your email address to receive Sellfy updates, account information, and more.
After verification, you can opt for a pre-designed Sellfy theme, which is the simplest choice, or customize your store from scratch using the Store Customizer tool.
Out of the two options, the pre-made theme is the easiest and most efficient way to create a professional-looking store with minimal effort.
You can then utilize the Store Customizer tool to personalize the theme by modifying colors, buttons, text, font, images, and other design elements.
To add your resume templates to Sellfy, simply go to the PRODUCTS section in your dashboard. From there, click on Add new product to initiate the upload process.
Each product allows for up to 50 files. If you prefer to offer your resume templates as a single file or multiple files, you have the option to create compressed .zip file folders.
Also, there’s no need to be concerned about storage or bandwidth limitations as Sellfy offers unlimited storage and bandwidth. So, you can go ahead and upload files as large as 10 GB per product without any hassle.
Sellfy provides support for various payment methods to ensure your customers can pay using their preferred currency and payment option.
Sellfy has integrations with two major payment processors to facilitate payment collection:
- Stripe, which enables customers to pay using major credit cards, Apple Pay, or Google Pay.
- PayPal, which allows customers to pay using a PayPal account, major credit card, or local European payment options.
To add payment options to your store, simply go to STORE SETTINGS > Payment settings and connect your Stripe or PayPal account.
Sellfy offers a fantastic feature—automated file delivery. This feature brings convenience and saves valuable time for users.
Here’s how it works:
Once a payment is successfully processed, customers are redirected to the resume template download page through the Order Confirmation page.
At the same time, Sellfy sends a Purchase email containing a unique download link right after payment confirmation. Customers have the flexibility to access their purchased template either in-store or by simply clicking the template link provided in their email.
To prevent piracy, each purchase is assigned a unique download link. This approach ensures that customers can attempt up to five downloads. Thanks to Sellfy’s automated downloads, receiving digital products is quick and hassle-free.
Here are the steps in the process:
- Your customer makes a purchase;
- Sellfy sends a confirmation email and redirects the customer to the purchase confirmation page;
- The customer can download the template either in-store or via the template link in their email.
4 tips on creating best-selling resume templates
Creating best-selling resume templates requires a combination of design expertise and an understanding of job market needs. To help you out, we’ve put together a list of 4 expert tips on how to create resume templates that truly stand out.
1. Always stay on top of design trends
To create well-designed and in-demand resume templates, it’s important to stay updated on current design trends. Research popular design styles, color schemes, and typography choices that resonate with job seekers.
Incorporate these elements into your templates to give them a contemporary and polished look. But, don’t be afraid to add your own unique touch to stand out from the crowd.
2. Offer flexible & editable resume templates
Job seekers often have specific preferences and requirements for their resumes. So, it’s a good idea to provide highly customizable templates, allowing users to adjust colors, layouts, and other sections to suit their needs.
Ensure your templates are compatible with popular software such as Microsoft Word, Adobe InDesign, or Canva. By offering flexibility and editability, you can sell to a wider audience and help users create personalized and professional resumes.
3. Create templates for different jobs
Keep in mind that employers across various industries have different expectations when it comes to resumes. This is why you should consider creating templates tailored to specific job roles or industries, like technology, marketing, or creative fields. Research the requirements and preferences of each industry and reflect them in your designs.
4. Consider pay-what-you-want pricing
The pay-what-you-want (PWYW) approach allows customers to pay an amount they can afford while still supporting your online business. This gives them a sense of empowerment in their purchasing decision.
It also demonstrates that you’re willing to accommodate customers with varying budgets.
And, believe it or not, PWYW pricing can help sustain revenue flow even in difficult economic times (like the current inflation). Many Sellfy sellers have found that PWYW increases sales and customer loyalty.
While some customers may choose to pay less than the typical resume template price, others may be motivated to pay more if they appreciate the flexibility and perceive value in your templates.
Should you consider Etsy or Creative Market for your online business?
If you have a lot of high-quality resume templates, you might be tempted to take the easy route and sell them on marketplaces.
But, before diving in, it’s crucial to consider the pros and cons of selling resume templates on platforms like Etsy and similar marketplaces.
First off, let’s talk about the crowded nature of marketplaces. These platforms are overflowing with countless digital products, which means your templates might struggle to stand out.
On top of that, keep in mind that marketplaces often take a commission on your sales, chipping away at your hard-earned profits.
So, if you want complete control over your online business, it might be better to sell your resume templates through your own website or a trusted eCommerce platform like Sellfy.
While opening an Etsy shop or selling on Creative Market can offer broader audience exposure, it’s important to consider the downsides.
These include marketplace fees, the pressure to lower prices to compete with other sellers, and limited control over branding. By selling through your website, you retain greater control and flexibility over your business.
So, let’s summarize the pros and cons of selling on marketplaces.
- Exposure to an audience of potential buyers
- Access to a pre-existing infrastructure for sales and distribution
- The marketplace may handle marketing
- Marketplace fees can cut into profits
- Lower pricing may be required to compete with other sellers
- Limited control over branding and presentation
- Potential for piracy and unauthorized sharing