How to create and sell Notion templates (ultimate guide)

By Susanna read
03 Jan, 2024
How to create and sell Notion templates (ultimate guide)

With the growing demand for efficient workflows and organized productivity, the allure of offering best-selling Notion templates is stronger than ever.

In this blog post, we’re diving headfirst into how to sell Notion templates that stand out from the crowd.

From understanding what makes a Notion template exceptional to selling on your own website and mastering the art of marketing, we’ve got you covered.

How to sell Notion templates with Sellfy

If you want to create and sell Notion templates, finding the right eCommerce platform that fulfills all your requirements is crucial. Key features to look for include a secure payment processing system, automated file delivery, and a user-friendly interface.

Among the various platforms available, Sellfy stands out as a reliable choice that offers all of the mentioned features. So, if you’re interested, keep reading to find out more.

1. Launch your Notion template shop with Sellfy

To get started with Sellfy, you have two options: a 14-day free trial period or opting for a subscription plan.

Choosing the free trial gives you the opportunity to fully explore Sellfy’s features before making any financial commitment. However, it’s essential to remember that if you want to start making money selling Notion templates, an upgrade will be necessary regardless.

Sellfy offers three different subscription plans:

  1. Starter—for Notion template creators who wish to sell an unlimited number of Notion templates. This plan includes access to 2000 email credits and the advantage of a custom domain.
  2. Business—for Notion template creators experiencing more sales in the Notion template market. It provides a white-label store, store design migration, cart abandonment tools, product upselling capabilities, and 10,000 email credits.
  3. Premium—for Notion template creators who have established a dominant presence in the Notion template market. This plan comes with product migration assistance, priority support, an impressive 50,000 email credits, and additional promotional tools to effectively showcase your Notion templates.

sellfy plans

To begin the sign-up process, you’ll need to provide your first name, a valid email address, and create a password.

Once you’ve initiated your trial, don’t forget to verify your email address so that you won’t miss out on important Sellfy updates, account information, and other relevant news.

Upon verification, you have the choice of either selecting a pre-designed Sellfy theme or customizing your store from the ground up using the Store Customizer tool.

Choosing the pre-made theme is the easiest and most efficient way to get a professional-looking store with minimal effort.

For those seeking a more personalized touch, the Store Customizer tool lets you adjust colors, buttons, text, fonts, images, and other design elements.

notion template sellfy store

2. Add your Notion templates to your store

To create Notion templates and upload them to Sellfy, follow these simple steps:

  1. Create a duplicate of the original Notion template. This duplicate will be the Notion template that customers receive and can edit in their Notion workspace.
  2. Export the duplicate Notion template as a PDF file. In Notion, you can do this by clicking on the three dots icon at the top-right corner of the page and selecting “Export” > “PDF”.
  3. While creating the PDF, include a clickable link to the duplicate Notion template. You can add the link as a text or a button, indicating that customers can click on it to open the Notion template in their Notion account.
  4. Include instructions on how customers can duplicate the Notion template to their Notion workspace and customize it.
  5. Navigate to the PRODUCTS section in your Sellfy dashboard and click on “Add new product”. Upload the PDF file that contains the link to the duplicate Notion template.

digital products

With Sellfy, each product allows for up to 50 files. You have the flexibility to offer your Notion templates as a single file or multiple files by creating compressed .zip file folders.

And, the best part? Sellfy provides unlimited storage and bandwidth. This means you can effortlessly upload files as large as 10 GB per product without any concerns.

3. Connect payment methods & set a price

Sellfy offers multiple payment methods to ensure that your target audience can pay using their preferred currency and payment option.

Sellfy has integrated with two major payment processors:

  1. Stripe—this integration enables buyers to make payments using major credit cards, Apple Pay, or Google Pay.
  2. PayPal—with this integration, buyers have the option to pay using their PayPal account, major credit cards, or local European payment options.

connect payment methods sellfy

To add these payment options to your store, just go to STORE SETTINGS > Payment settings and connect your Stripe or PayPal account. Once connected, your target audience will have the flexibility to choose their preferred payment method during the checkout process.

Sellfy Tip
Decide on a pricing strategy for your Notion templates. For instance, many Sellfy sellers have found that pay-what-you-want (PWYW) increases sales. So, when setting up your product on Sellfy, you can select the PWYW pricing option and set a minimum price. This may encourage potential buyers to pay more if they perceive value in your Notion templates.

4. Your customer will receive an email with a download link

Sellfy has an awesome feature known as automated file delivery, which not only adds convenience but also saves valuable time for your audience.

Here’s a breakdown of how this feature works:

  1. Once a payment is successfully processed, customers are instantly redirected to the PDF download page via the Order Confirmation page.
  2. Simultaneously, Sellfy sends a Purchase email to the customers, containing a PDF download link, immediately after confirming the payment. This allows customers to access their purchased Notion template directly from the store or by clicking the template link in their email.
  3. To ensure security and prevent piracy, each purchase comes with a unique download link. Customers are allowed up to five download attempts for their purchased product.

font download link

Thanks to Sellfy’s automated file delivery system, customers experience a fast and hassle-free process when receiving their digital products.

3 best-selling Notion template ideas for your business

In this guide, we will explore three types of popular template categories with some great examples. But, remember that their popularity may vary over time, so it’s always a good idea to stay updated with the latest trends and create templates that meet the current market demands.

1. Personal productivity & habit tracking

In today’s fast-paced world, people are continuously seeking ways to enhance their productivity and establish positive habits. This is why habit tracking templates are one of the top best-sellers on Notion and other marketplaces.

Templates for personal planning, goal setting, habit tracking, and time management are highly sought after by people looking to streamline daily routines. So, you definitely can’t go wrong with this category.

productivity Notion templates

Examples of best-selling productivity templates:

  • Student planner
  • Goals planner
  • Fitness planner
  • To-do lists
  • ADHD life planner
  • Home organizer
  • Finance tracker
  • Advanced dream & sleep tracker

2. Digital journaling & self-reflection

Another highly sought-after category is templates that promote journaling and self-reflection, which have experienced a surge in popularity in recent years. This rise in demand can be attributed to the increasing focus on mental well-being and self-care among individuals.

As people prioritize reducing stress and enhancing self-awareness, the appeal of digital journaling and self-reflection remains consistently high. So, why not dive in and meet that demand?

journaling Notion templates

Examples of best-selling journaling templates:

  • Daily reflection journal
  • Gratitude & manifestation journal
  • Wanderlust travel journal
  • Reading journal
  • Creative journal
  • Dream journal
  • Self-care & wellness journal
  • Spiritual journal

3. Content creation & idea organization

The ever-growing digital content landscape has led bloggers, writers, and creators to search for ways to optimize their creative workflows. As a result, Notion templates that provide a pre-designed structure have seen significant success in the market.

Another reason you should consider selling content creation templates is that you can cater to a broader audience and offer Notion templates tailored to specific niches (e.g. travel, fitness, business, etc.).

content creation Notion templates

Examples of best-selling content creation templates:

  • Social media content calendar
  • Blog editorial calendar
  • YouTube content calendar
  • Content design workflow
  • Landing page guide
  • Podcast production dashboard
  • Brand marketing strategy
  • Content marketer’s toolbox

3 practical ways to promote your Notion templates

Now that we know which categories usually sell best, we can also take a look at different strategies on how to market your Notion templates. With quality templates and effective marketing, you can generate revenue even when you’re not actively creating a new Notion template.

1. Participate in Notion communities & share your store link

Notion subreddit

One of the most effective ways to market your templates is to engage actively in Notion communities like Reddit and Notion Facebook groups. Share your templates or Sellfy store link with the Notion community and ask for feedback.

For example, the r/Notion community on Reddit has a pinned thread called “Self-promo & Showcase — Promote your Notion content here!” where Notion creators can market their templates.

Besides Reddit, Notion also has its own community forum where users come together to share ideas, tips, and templates. Providing value and building relationships within these communities can lead to organic word-of-mouth promotion and potential sales.

2. Post short & engaging video tutorials on TikTok & Instagram

notion templates tiktok

Notion templates often require explanations to showcase their value and demonstrate how to streamline users’ workflows. And, video marketing provides the ideal medium to achieve this.

With video content, you can visually present the unique features and benefits of your Notion templates.

For instance, you can create compelling 30-second walkthroughs, tutorials, and demos, and share them on video platforms like TikTok or Instagram Reels. Just make sure that you also use Notion hashtags to increase visibility.

Sellfy Tip
We recommend boosting your reach with TikTok first. Start by creating videos for TikTok where content is more likely to go viral (thanks to the platform’s unique algorithm). Once you’ve gained traction, repost those videos to Instagram Reels without the TikTok watermark.

3. Consider offering discounted Notion template bundles

sellfy store neat pages ph

Bundling products is a great way to increase sales for your Notion template business. When you bundle products, you are offering your audience a package deal that is usually more affordable than if they were to purchase each Notion template separately.

This can be a great way to entice people to make a purchase, especially if they are on the fence about one or more of the templates.

To sell Notion template bundles on Sellfy, you can create a new product listing and simply include several files in one product upload. Then, set a price for the package deal.

And, lastly, don’t forget to customize the product image and description to highlight the savings and value that buyers will receive by purchasing the bundle.

Here’s why you should consider using product bundling:

  • Highly effective for time-sensitive campaigns
  • Increases your average order value and overall sales volume
  • Attracts more buyers due to the perceived value of the bundle
  • Allows you to upsell complementary products

FAQ: selling Notion templates

Is it worth selling Notion templates?

Selling Notion templates can be a profitable business opportunity for those who are skilled in creating templates that offer value to others. One of the main benefits is that you can create Notion templates once and sell them multiple times.

This means that you can create a passive income stream that can continue to generate revenue for you over time.

What are the best-selling Notion template categories?

Best-selling Notion template categories include personal productivity, journaling, and content creation. Productivity aids task planning, habit-tracking tracks progress, journaling captures ideas, and content creation offers a user-friendly approach. These categories help users stay organized and productive.

How much can you make selling Notion templates?

It is possible to make a few hundred dollars to thousands per month selling Notion templates. Some creators have reported earning upwards of $10,000 per month selling templates online.

However, it is important to note that the success of selling Notion templates depends on the demand for the particular type of template, the competition, and the quality of the templates.

Therefore, we recommend focusing on creating Notion templates in categories that are known for being best-sellers.

How to promote Notion templates?

Aside from video marketing and participating in communities, you can use Sellfy’s built-in marketing features to market your templates.

Some of these features include upselling, creating discount codes, offering freebies, setting up email campaigns and cart abandonment recovery reminders, and using social media integrations.

How to create Notion templates?

Create a Notion template in a few easy steps:

  1. Duplicate the page or database you want to turn into a template.
  2. Customize layout, fonts, colors, and content.
  3. Add placeholders for guidance.
  4. Optionally, create a tutorial for complex templates.
  5. Duplicate as a template and give it a name and category.
  6. Save the template for future use from the Templates tab.


Susanna is Sellfy's Content Guru with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.