12 effective marketing tactics from Sellfy’s top creators (that you’re probably missing out on)

By Susanna read
01 Apr, 2022
12 effective marketing tactics from Sellfy’s top creators (that you're probably missing out on)

There’s a reason why people say, “Learn from the best.” 

And, in this article, we bring you the very best of Sellfy’s success stories—from how to convert fans to buyers and use Sellfy’s marketing tools to effective social media strategies that work.

At least 14 different Sellfy creators have shared their best tips and tricks to a winning marketing formula—you wouldn’t want to miss this!

So, all you have to do is get your popcorn, kick back and relax, and read our treasure trove of hidden marketing gems.

Four effective strategies for converting fans into customers

How do you convert fans into paying customers? This is the age-old question of every creator. Customers are becoming increasingly cautious when shopping online, so it might take some convincing before they’re ready to spend their hard-earned money. 

Luckily for you, our creators have already figured out how to convert them, so let’s take a look at their strategies!

1. Show your followers how to use your product

In filmmaker Austin Newman’s experience, one of the most effective ways to convert fans into customers is to demonstrate how your product works. 

In fact, this is Austin’s number one marketing technique:

Anytime I have a new product, I’ll show it in a video. I wouldn’t just dump a product out there and tell people to figure it out—I have to show them how to use it. Showing your product in your content is important.

austin newman youtube

Sometimes, marketing messages tend to over-rely on verbal promises to solve a customer’s problem. But, for some people, words won’t always cut it.

To win their trust, they need to be able to see how your product works. When you show them how to use your product, you’re emphasizing its perceived value with more than just words. 

Photographer Kaiwan Shaban (K1 Production) confirms this, too:

I’ll make a video demonstration of how my product works. And, if people like it, they can click the link in the description and check out my Sellfy store.

kaiwan shaban youtube

2. Use word-of-mouth marketing & social proof

Word-of-mouth marketing is another powerful strategy used by Sellfy creators. 

For instance, Star Wars fan and lightsaber sound font artist Kiennen Schade (KSith Saber Fonts) never uses phrases like “best” or “most accurate” to convince fans to buy his product. Instead, he relies on reviews to convey the value of what he has to offer:

What’s bringing me traffic is other people sharing me—just the core customers constantly spreading the information. The people I work with also recommend me, and that has helped me build a customer base.

ksith saber fonts instagram (1)

Another Sellfy creator, Jack Cronin (ProdbyJack), relies on word-of-mouth, too. The organic growth of Jack’s music production business has been so successful that he’s never had to pay for advertising. And, according to him, that is all thanks to word-of-mouth marketing. 

90% of people tend to trust social proof more than anything else, so why not let your family, friends, and customers do you a favor and spread the word?

prodbyjack instagram

3. Communicate with your audience 

While talking to your audience won’t necessarily guarantee conversions right away, it’ll achieve something very important: making them feel connected with you and your brand. 

Many Sellfy creators agree that creating a sense of community, or a sense of belonging, is a prerequisite for organic growth that can lead to sales. 

For example, guitarist Dan Mumm stays in touch with his followers on social media and in weekly newsletters. And, then we have textile designer Linda Skuja (Eleven Handmade) who stresses the importance of answering people’s questions, telling her audience about her day, or what she’s been working on.

dan mumm facebook

We also have fitness trainer Rishi Baveja (BoxFit) who believes in the power of connecting with your audience and the sales it can bring:

We spoke to our audience. And, interestingly, many people who hadn’t tried our product earlier started signing up for it. So, it’s important to communicate with your audience, and build your business around them.

rishi boxfit instagram

4. Provide resources & support to your customers

To make sure your customers have a great experience with your product, it’s crucial to have help and support available to them (depending on what type of business you run). 

If you want to sell, let’s say, DIY products, then some customers may expect a user manual or helpful instructions. For example, here’s what Sellfy creator Linda Skuja provides for her customers:

I make sure to include instructions and guides with all the necessary information. To convert followers into buyers, I give my customers encouragement and support by offering resources and learning materials.

elevenhandmade instagram

Four inspiring examples of social media done right

Let’s be honest:

Nowadays, the competition on social media has become extra tough due to the algorithms. How do you stand out? Aside from using the right hashtags and sharing your store link, what else can you do to get followers? 

Our creators have had the same struggles as you, so we’ve put together four different examples that have worked for them. Let’s dive in!

1. Create the type of content you’d love as a follower

When Sellfy creator Linda Skuja first started her Instagram account, she took several different steps to improve her reach, such as focusing on certain selling points and posting consistently.

However, more importantly, she started building her strategy around celebrating her customers. This helped her focus on what they wanted to see, which has worked amazingly well.

She also made significant visual improvements to her feed:

In the beginning, my Instagram feed wasn’t that great, so I partnered with a photographer to create some stunning photos. In other words, I offer the type of content that I would like to see from other creators.

linda skuja instagram

So, following the example of Linda, ask yourself:

What type of content would you love if you were a follower? By thinking from the perspective of a fan, you can figure out what’s missing and what you can offer.

2. Stay on top of the game with the latest TikTok trends

If your audience is on TikTok, then I have good news for you:

Plenty of Sellfy creators have had breakthroughs with TikTok’s algorithm and amassed a huge following. They all have one thing in common: using the latest TikTok trends (popular filters or sounds). 

For example, when Sellfy creator Emma Chieppor (Excel Dictionary) first started promoting her Excel guides on TikTok, she almost got a million views during her second week on the app. 

exceldictionary tiktok

Emma attributes that to the consistency of posting new content as well as following the trends:

I try to stay on top of using TikTok’s trends and popular songs. I think that’s important—realizing what people want to see and incorporating that into your videos.

Then, there’s Ashley Renee (Messy Eats Store), a keto food blogger who rose to stardom when she started sharing her yummy recipes on TikTok. Ashley’s sudden growth on the app is quite similar to Emma’s:

I started learning about trending songs and how many times you’re supposed to post. Now, I use three things in almost every video: cool music [a viral song], good food, and great video quality. It’s crazy how fast I blew up.

itsashleyrenee tiktok

So, if you’re planning to use TikTok to promote your business, be sure to use trending sounds or filters in your videos!

3. Consistency and quality is the key to success 

Fans prefer consistency—after all, they’re following you for a reason. And, when consistency is coupled with quality? That’s even better. But, the question is how do you achieve that?

According to several Sellfy creators, the key to success lies in following a schedule and finding a balance between your time off vs your time doing what you love, i.e. creating content. 

It doesn’t mean that you have to post every single day. Most Sellfy creators will only post 1-3 times per week as more than that could lead to burnout and poor quality of work. 

For example, when Dubai-based entrepreneur Amel Aitouche (Amel Talks) first started her YouTube channel, she made sure to be consistent during her first year:

I posted a new video every Sunday, and that helped me gain thousands of followers. So, I think it’s just the consistency. People tend to forget about you when you don’t post.

amel talks youtube

Other Sellfy creators like Emma and DJ Carlo Atendido have also been able to keep their businesses going thanks to their consistency. For instance, Emma posts at least three times a week on TikTok. 

In addition to consistency, she also says quality is equally important:

It’s important to post quality videos. So, if you want to grow on Instagram, you need to make sure that the video size and quality are correct, otherwise, it’ll end up looking blurry.

exceldictionary instagram

4. Film your lifestyle to give fans a personal experience

Your followers want to see that you’re more than just a business or brand. So, take them behind the scenes sometimes, or go all out and vlog your entire lifestyle. 

Let them see who you are as a person—you’d be surprised how something like that can positively boost your social media presence!

For example, Sellfy creator Ashley Renee believes that this is exactly what attracted people to her content:

I wasn’t even trying to go viral. I was just filming my lifestyle and people liked it. I think it gave them a personal experience. People feel connected to me because my personality is shown through my videos.

itsashleyrenee instagram

Four simple ways to get more sales with Sellfy’s marketing tools

So, we’ve talked about key social media marketing tricks and how to convert customers into buyers. Now, all that’s left to discover is Sellfy’s brilliant marketing toolkit. There’s hardly anyone who hasn’t seen results with our marketing tools yet! Are you ready to find out how to use Sellfy’s features to your advantage?

1. Generate leads with email marketing

Sellfy’s email marketing tool is a Sellfy creator favorite! It’s the quickest communication channel for reaching out to your audience without social media. 

Email marketing helps maintain a profitable relationship with fans and acts as a source of leads and higher engagement.

Electronic musician Nick Klimenko (LFO Store) also swears by the magic of Sellfy’s email marketing—he uses it to update his clients and give useful tips. In Nick’s own words, email marketing works best.

And, Sellfy creator Austin Newman feels the same way. He loves sending email campaign blasts to his followers. He also appreciates Sellfy’s email marketing system:

I have all of the lists segmented into buyers of different products. This helps me pick the people I think would be most interested in a sale that’s coming up, or a new product that I’m about to release.

Photographer Keydrin Franklin (924Photography) uses email marketing in a similar way:

Once people have bought something from you and signed up for your newsletter, you can just send a mass email out to announce a new product launch.

2. Tap into the power of upselling

Upselling is a great tool to leverage your average purchase value and customer experience. With the right approach, the upselling tool can help you increase revenue by 10-30%.

Sellfy’s upselling tool allows you to offer exclusive deals or related products to customers shopping in your store. 

Take Sellfy creator Nick Klimenko who’s made a lot of revenue with the upselling tool:

We make sales quite often with Sellfy’s upselling feature. It works really well, and it’s a great way to promote complementary or related products.

Research shows that people are more likely to spend more when they’ve already received something from youtake advantage of that! 

For example, Sellfy creator Austin Newman discovered that upselling works even with freebies:

Upselling is a powerful tool, especially for freebies or products with a discount.

3. Create FOMO with coupons & discounts

There’s nothing like a time-sensitive campaign to drive urgency and FOMO (Fear of Missing Out)! Almost none of us can resist a good deal—it’s simply more satisfying to make a purchase when the item is on sale or you have a coupon. 

Research shows that nearly 90% of online shoppers use coupons. That’s why Sellfy offers a feature-rich tool like coupons and discounts so you can create promotional campaigns and run seasonal sales.

For instance, Sellfy creator Jack Cronin says:

The discounts and coupons feature that lets you set expiration dates is brilliant. It’s great to see how many people redeem it. For example, when I used the SALE feature to make a product half-priced for the weekend, the sales instantly exploded.

Just like Jack, photographer Megan Hein also loves hosting sales with Sellfy’s discounts and coupons:

I love being able to create a coupon code or host sales where I can put a start and end date, especially around the holidays. I don’t have to remember to launch and end the sale myself.

Sellfy creator Rishi Baveja has even used the discounts and coupons feature to do A/B testing with different price points. This has helped him test out products with different pricing and see the response.

4. Grow your business with freebies

Everyone loves a freebie! Giving out something for free is an amazing way to grow engagement. 

Besides, customers are more likely to share their purchases and experiences on social media when they receive a gift. As a Sellfy creator, you can add as many freebies as you need, and share them in any way you prefer. 

Add freebies to Sellfy store

That is one of the marketing tactics that Sellfy creator Nick Klimenko likes to use:

To build trust and loyalty, we do free giveaways on Facebook. Promoting this way works very well.

Then, we have Sellfy creator Kaiwan Shaban who managed to drive an enormous amount of traffic to his store by giving out freebies:

I collected around 100,000 emails by giving out freebies. This helped me get more than 1.3 million visits to my Sellfy store, so I think that’s a great marketing strategy.

Another Sellfy creator, Jack Cronin, has successfully used the same marketing tactic. He recommends giving out freebies to easily build an email list and grow your business:

Don’t be afraid to post stuff for free! I’ve gained thousands of emails from just sharing free stuff over the years. Later on, you can always start pushing products that cost money and get some sales.

There’s no better time than now to start a business

Creating a marketing strategy is an incremental process that requires many smaller steps. So, if you’re not sure where to start, pick one idea from this article and try implementing it today! 

The biggest takeaway from every Sellfy success story? Just do it!

Put yourself out there. Any idea can grow and go somewhere, so don’t let anything hold you back. And last, but not least, never give up—if you’re persistent and consistent enough, you’ll make it for sure.


Susanna is Sellfy's Content Guru with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.