5 exciting beauty YouTube video ideas that can earn you money

By Hristina Satalova read
08 Nov, 2018
5 exciting beauty YouTube video ideas that can earn you money

You’ve heard about different beauty vloggers making money on YouTube. You’ve might even considered running ads on your videos.

But you don’t want to overwhelm your viewers with ads and you’ve heard that AdSense pays little to nothing if you’re low on subscribers.

I have good news for you.

There’s a way you can earn significant money while creating YouTube videos that your subscribers will love. Below are 5 YouTube beauty video ideas that can earn you money.

1. Launch your own digital product and make a video about it

Launching a digital product is much easier than you think. Digital products are anything digital you could sell to make someone’s life or work easier. They range from online courses and ebooks to photography presets and graphic design templates.

Digital products are great to create and sell because once you make it, you can sell it as many ties as you want without making more! In fact, you may already have the beginnings of one at your fingertips.

Below are some Sellfy sellers that use YouTube to sell their own digital products.

Have you taught others about the best makeup practices for their face shape or eye color?

Or have you helped a friend stock their beauty bag with all the basics? These are all things you can use to start creating a digital product. Turn your tips on face shape or eye color makeup into an ecourse! Or write a short e-book on all the essentials every girl needs in her makeup bag. You could even create a cheat sheet for creating the perfect eyeshadow look or applying false lashes. 

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Once you take your knowledge and compile it into a digital product, all you need is a store like Sellfy to sell it in! With Sellfy, you don’t have to know a lot about building an online store.

Just upload your products and you’ll be up and running with a link to your store and products in  only five minutes.

Even better, Sellfy offers instant payouts so you don’t have to wait around to receive your money!

The best part is, audience size isn’t that important. You don’t need a million subscribers to see a substantial payout like with ads. When selling your own digital product, you get to keep all the profit and you create loyal customers and viewers!

2. Show how you edit photos and sell Lightroom presets that you use 

When you start a beauty vlog, it is super important that you create your own unique style because you’ll be posting a lot of pictures. Of course you want them to look good, so you’ll probably start learning about photo editing. When you do nail down your unique style and start posting amazing, glamorous pictures, people may start wondering how you edit them.

This is a great way to start selling your personal style and brand! Compile the editing methods you use into presets and LUTs and start selling them. Then, create YouTube videos showing how you use them to make your photos look so good and encourage others to buy them so their photos will look just as good.

Many successful YouTubers use Sellfy for this very purpose! Sellfy is great for digital products just like presets and LUTs because you have unlimited product space, so you can sell as many as you create. Not to mention, you can add your Sellfy store to your website and any social media platform.

K1 Production uses Sellfy to sell his presets and creates photo editing tutorial videos to promote his products. Creating a video like that would not only interest your followers and subscribers, but it would also draw in new viewers who may be looking to edit beauty photos themselves. Once they see the great work that you do, they will be hooked and ready to purchase a preset so their photos and videos will be just as successful as yours.

3. Review makeup and earn with affiliate marketing

When looking for new makeup, most girls goes to YouTube to watch reviews. After all, it’s hard to buy makeup if you don’t know if you will like it. Especially when there’s a chance you may not be able to return it.

Makeup reviews will always be great video ideas for beauty gurus. There are millions of products on the market, so that’s literally millions of different videos you could make. Not only could you make review videos, but you could also compare and find dupes for popular brands and products.

NikkieTutorials is always reviewing new makeup and even makeup tools, such as this fuzzy makeup sponge. And Sylvia Gani did a makeup review video on how to achieve high end makeup with drug store products .

You can make money with makeup review videos by signing up for affiliate programs and using your link or code in your video description to promote the brands you choose to work with. When you tell your viewers a product is worth purchasing and they do so using your code or link, you will earn a small percentage of that sale.

Affiliate income can be small and slow at first, but it can really add up over time. Especially as you grow your viewership. It’s a great way to earn money by promoting brands and products you already love and recommend. There are thousands of beauty affiliate programs available. All you have to do is search!

To get you started, you could join affiliate programs for Amazon, Target, or Walmart. They all sell makeup and other beauty supplies that you could link to. Also, Ulta has an affiliate program worth checking out for aspiring beauty influencers.

4. Do a brand sponsorship & tell your viewers about an interesting product

Much like affiliate marketing, you can get sponsored to make videos about makeup directly by brands themselves. Sponsored videos are another great makeup video idea. They can result in higher earnings because brands pay for the entire video upfront. Depending on your stats, you could charge anywhere from $25 to hundreds of dollars.

The types of sponsored videos can vary depending on whatever agreement you make with the brand but could be anything from a product review to an easy how to video on using a specific product or creating an entire makeup look with a  single brand.

Michael Finch is a beauty vlogger who created a sponsored video for Designer Brands by using only their products to create a full-face makeup look. Risa Does Makeup is another beauty vlogger who created a video comparing the last three palette launches from Anastasia Beverly Hills.

5. Launch your own beauty product

Many people with a fashion video channel dream of launching their own line of beauty products- and for good reason! People love it when the beauty vloggers they follow create their own lines. When they love their makeup looks, it’s only natural that they’d love their makeup products. They turn their subscribers into an army of brand new customers!

While creating a makeup products is a fantastic goal, sometimes it can be difficult to reach. Especially if you don’t have the following or recognition as vloggers with millions of subscribers. YouTubers like Carli Bybel, Jaclyn Hill, and Jeffree Star are all youtubers who have created their own line of beauty products and they have one thing in common- they all have over 5 million subscribers.

Without the large audience, creating and selling digital products might be the way to go. Digital products are much more easier to create than physical products. Not only does it take longer to make physical products, but profit margins are much lower.

While it is the most difficult method of monetization on our list, the good news is that creating and selling your own beauty product is not outside the realm of possibility. If you are dedicated and stick to growing your channel, you very well could have great success creating your own beauty line.

Let your passion shine through

As long as you have a passion for makeup and beauty, your viewers will take note and subscribe. They want to learn from those who know and love what they are talking about, so put yourself out there!

No matter how you decide to monetize your beauty channel, don’t be afraid to show your creativity. By doing so, you will gain loyal viewers who hang on your every word and jump at the chance to buy your products.

If you’re interested in learning more about making money on YouTube other ways besides ads, check out our guide for making $1000 from 1000 without paying for ads below!

Hristina is Customer Success Manager at Sellfy. She is enthusiastic about bringing people together and helping others succeed in their entrepreneurial endeavors.